Sony Electronics New Zealand is introducing its version of five new SD/SDHC and three new microSD/microSDHC memory cards to the consumer marktet.
Adding to its existing Memory Stick and SxS memory cards line up, Sony plans to expand its market by providing memory card products to a broader group of customers.
Sony’s hardware lines have also expanded, with new 2010 Cyber-shot and Handycam models featuring dual card slots, compatible with both Memory Stick and SD memory card formats.
The new memory cards are classified with Class 4 data transfer speed, which supports stable HD video recording and more than enough speed to cope with the advanced functions of compact digital cameras and high-end camera phones.
The company is adding value to its offering by giving customers access to a File Rescue software, available as a free download. The software enables quick retrieval of photos, videos or music if they are damaged or deleted by mistake.
Also available as a free download is the x-Pict Story, available a program that allows users to combine their choice of music with pictures to create slideshows. The easy to use software has a slideshow-sharing function ideal for uploading to video sharing services like YouTube.
Both File Rescue and x-Pict Story software are also available as free downloads for Memory Stick users.
“Sony recognises the growing demand for more versatile memory storage, especially as more products are now enabled with high-resolution and high-definition integrated visual and audio capabilities,” says Mr. Leonard Gildenhuys, RME Group Manager, Marketing Division, Sony New Zealand. “Combining the new range of memory cards with the existing line up of Memory Stick available, Sony is able to value add to our consumers with an expanded array of memory storage options which is now unparalleled in the market.”
Depending on the model, maximum capacity on SD/SDHC card vary from 2GB through 32GB and MicroSD/MicroSDHC cards can store from 2GB through 8GB.