Emblaze Systems Ltd announced the launch of a trial for mobile video with British mobile operator O2. Emblaze is providing a turnkey solution, incorporating video streaming & download, managed services, production and publishing of content and a wide variety of end user services.
O2 has selected 350 customers to participate in a free, six-week trial, using the O2 xda, Nokia 7650 and Nokia 3650 mobile devices. The trial focuses on three principal areas: Streaming video, downloading clips and video messaging.
O2 is using its GPRS network to enable trial participants to browse, select and download video clips via a special WAP portal set up by Emblaze. Further, Emblaze offers an innovative feature - enabling trial users to easily download the EMplayer™ directly from the portal. Using the Emblaze EMplatform™, O2 will offer a continuously updated range of services from news, weather and entertainment, through music & movie trailers. O2 is also leveraging its sponsorship of Arsenal football club and the England rugby team.
Emblaze has delivered a complete end-to-end service, including technology, service management, and hosting, together with its partner, Virtue Broadcasting PLC - a major provider of streaming media services; thus creating a wireless application service provider (WASP) solution.
Emblaze provides a customized, media centric, end-to-end solution for wireless multimedia, enabling wireless operators to create, manage and deliver rich media services and offer a personalized communications experience to their wireless subscribers. On demand news, weather and sports services as well as messaging and online audio/video capabilities enable wireless service providers to generate new forms of revenue from their subscriber base. The Emblaze solution runs on all networks, including GSM/GPRS, EDGE, UMTS, CDMA, 1X, and EVDO. It is also compatible with all leading formats, such as MPEG4 & Windows Media.
Dave McGlade, CEO O2 UK said: “Mobile Video is a natural addition to the range of services we already offer like Media Messaging and the O2 Games Arcade and fully exploits the technology we have available today. We want to develop a range of communications and entertainment services that our customers really want and trials like this give us the opportunity to listen to our customers and get crucial feedback.”