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Google TV to integrate TV, browsing, home entertainment
Posted on 21-May-2010 07:54. | Tags Filed under: News.

Google TV to integrate TV, browsing, home entertainment
Google is working on a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome web browser built in, you can access all of your favorite websites and easily move between television and the web.

The company says this opens up your TV from a few channels to millions of channels of entertainment across TV and the web.

According to Nielsen (Three Screen Report, Fourth Quarter 2009), the average American spends five hours per day in front of a TV. And with more than 4 billion TV sets around the world, Google thinks it is time for the web and TV to join forces.

Google TV uses search to provide an easy and fast way to navigate to television channels, websites, apps, shows and movies. For example, already know the channel or program you want to watch? Just type in the name and you’re there. But if you know what you want to watch, but you’re not sure where to find it, just type in what you’re looking for and Google TV will help you find it on the web or on one of your many TV channels.

If you’d rather browse than search, you can use your standard program guide, your DVR or the Google TV home screen, which provides quick access to all of your favorite entertainment so you’re always within reach of the content you love most.

Google TV is built on open platforms, like Android and the Google Chrome browser. These features are can be expanded and web developers can create web and Android apps designed specifically for the TV experience. Developers can start optimizing their websites for Google TV today.

Soon after launching the product, Google will release the Google TV SDK and web APIs for TV so that developers can build richer applications and distribute them through Android Market.

Sony and Logitech are partners in this new product, and the goal is to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale later this year, and will be available at Best Buy stores nationwide in the United States.

As the first step in this collaboration, Sony will introduce “Sony Internet TV,” the world’s first TV to incorporate the "Google TV" platform. Through an easy-to-use interface, consumers will be able to search and access content from their TVs and across the Internet – a rich Internet experience on consumers’ TVs. “Sony Internet TV” is scheduled to first launch in the U.S. the Fall of 2010 with the lineup featuring both a standalone TV model and set top box-type unit incorporating a Blu-ray Disc drive.

Another partner at launch is the DISH Network. The Google TV integration is the outcome of a joint development process between the two companies. The companies began their collaborative trial over a year ago by beta testing the technology with more than 400 DISH Network and Google users. Based on continuous feedback from the trial, Google and DISH Network built the Google TV experience that seamlessly integrates traditional TV programming with rich web content.

Google and DISH Network plan to make the optimized Google TV experience available to customers later this year. DISH Network will integrate the software to enable this advanced integration on all HD DVR receivers. Users can then simply connect their Google TV devices to their DISH Network receivers via HDMI.

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