Yahoo! and Nokia have announced a worldwide strategic alliance to extend the reach of their online services and offer people rich experiences.
Building on more than five years of collaboration, Nokia and Yahoo! will leverage each others' strengths in email, instant messaging and maps and navigation services, to provide consumers with access to world-class experiences on both PC and mobile devices.
As part of the alliance Nokia will be the exclusive, global provider of Yahoo!'s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as "powered by Ovi." On the other hand, Yahoo! will become the exclusive, global provider of Nokia's Ovi Mail and Ovi Chat services branded as "Ovi Mail / Ovi Chat powered by Yahoo!"
Nokia and Yahoo! plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need.
"Delivering great user experiences - both online and on your mobile - is what this alliance is all about," said Olli-Pekka Kallasvuo, CEO, Nokia. "We're enabling millions of Yahoo! customers in key markets including North America to discover the unique capabilities that Ovi Maps brings. Similarly, Yahoo!'s online expertise will bring exciting mail and messaging enhancements to millions of Ovi Mail customers across almost every country around the world, many of whom will have their first Internet experience on their mobile."
Select, co-branded service offerings are expected to become available from the second half of 2010, with global availability expected in 2011.