HP has unveiled a new category of web-enabled printing solutions designed for the cloud that will allow people to print from any email device to any new ePrint-enabled printer from anywhere in the world through the new HP ePrint platform.
Users will also be able to store documents or files in the cloud and print direct when needed, or transform their printers into publishing platforms from which they can customize print apps and schedule timed delivery of content.
To showcase these new solutions, HP announced a full suite of web-empowered e-All-in-One printers for home and business. These will be the first printers able to “talk” to the Google Cloud without requiring a local proxy PC or web appliance, which means people will be able to access Google Docs, Photos and Calendar directly from their printers.
In the mobile front, HP iPrint Photo is now available for Android smartphones. HP iPrint Photo is a free photo printing application for quick and easy direct wireless printing to HP inkjet printers connected to a local Wi-Fi network. The Android version joins HP iPrint Photo for Symbian, Windows Mobile, iPad, iPhone and iPod touch. The Snapfish by HP mobile app for Android is expected to launch this summer.
A selection of new print apps from partners such as Yahoo!, msnbc.com, Facebook, Live Nation, Crayola, Reuters, DocStoc and Picasa Web Albums also will be available.
“We are once again revolutionizing printing to make web-empowered, cloud-enabled printing the new industry standard,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “We know that our customers want an easy way to print their content, anywhere, anytime. We’re making that a reality today by giving people the power to print from any web-connected device – smartphones, iPads, netbooks and more – to any printer in our portfolio above $99. The world has changed.”
HP web-connected products and services are supported by a digital print advertising platform that can be leveraged by print app partners. Customers can get premium content at no additional cost and brands can add value to their audience by populating select print content with customized messages, promotions and information like coupons or local services.
The HP ePrint platform harnesses the cloud to break down the barriers of distance and connectivity and allow people to send the files they want to print from their mobile devices.
Every HP ePrint printer will have a unique simple email address that allows the sender to deliver a print the same way they would send an email message. Customers also can send documents to print through an HP ePrint mobile app on their smartphone device to a home, office or public print location such as a hotel or FedEx Office store. Customers will be able to send Microsoft Office documents, Adobe PDFs and JPEG image files, among others.
Following a pilot study, HP has also announced a new service called Scheduled Delivery, which allows customers to choose content to be pushed to a printer at a designated time each day or week. For example, they might choose a customized news feed from msnbc.com to arrive at 7 a.m. for picking up on their way out of the door, or they might choose fun kids activities from Disney to be ready when the children get home from school.
Users simply register for the news or content feeds of their choice through the HP ePrintCenter and schedule the day, time and frequency of delivery so items will be printed and waiting when they want them.