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EMC to acquire Greenplum
Posted on 7-Jul-2010 16:59. | Tags Filed under: News.

EMC Corporation has signed a definitive agreement to acquire California-based Greenplum, Inc. Greenplum is a privately-held, provider of data warehousing technology, a key enabler of "big data" clouds and self-service analytics.

Upon completion of the acquisition, Greenplum will form the foundation of a new data computing product division within EMC's Information Infrastructure business.

EMC says new forms of data are emerging more quickly than ever before thanks to always-on networks, the Web, a flood of consumer content, surveillance systems, sensors and the like. In a recent report, IDC predicted that over the next 10 years the amount of digital data created annually will grow 44 fold. Companies are increasingly turning to new architectures and new tools to help make sense of this "big data" phenomenon.

Regarded by industry experts as a visionary leader, Greenplum utilizes a "shared-nothing" massively parallel processing (MPP) architecture that has been designed from the ground up for analytical processing using virtualized x86 infrastructure.

Greenplum is capable of delivering 10 to 100 times the performance of traditional database software at a lower cost. Data-driven businesses around the world, including NASDAQ OMX, NYSE Euronext, Skype, Equifax, T-Mobile and Fox Interactive Media have adopted Greenplum for sophisticated, high-performance data analytics.

Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products, said, "The data warehousing world is about to change. Greenplum's massively-parallel, scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward 'big data' analytics. Greenplum's market-leading technology combined with EMC's virtualized Private Cloud infrastructure provides customers, today, with a best-of-breed solution for tomorrow's 'big-data' challenges."

Bill Cook, Greenplum CEO, said, "EMC and Greenplum bring extraordinary potential to customers at the intersection of `big data' and sophisticated analytics. As technology and business partners, EMC and Greenplum witness daily the enthusiasm with which customers embrace how together we impact their businesses in very tangible, positive and meaningful ways. The technology speaks for itself. What energizes us most now is EMC's ability to open new doors of opportunity and accelerate delivery of our joint vision for the future."

The acquisition of Greenplum will be an all-cash transaction and is expected to be completed in the third quarter of 2010.

EMC will continue to offer Greenplum's full product portfolio to customers and plans to deliver new EMC Proven reference architectures as well as an integrated hardware and software offering designed to improve performance and drive down implementation costs.

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