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New Zealand media companies lured by iPad launch
Posted on 23-Jul-2010 10:40. | Tags Filed under: News.

New Zealand media companies lured by iPad launch
The Apple iPad was released in New Zealand today, and local publishers announced content consumption apps for those users.

ACP Media was first with its announcement of North & South magazine being the first title of many destined for the device. ACP CEO Paul Dykzeul says the iPad enables publishers to do some incredibly innovative things.

“We have been itching to do this for years. We can not only retain the ‘look and feel’ of the printed page, but enhance it by embedding high-quality video, hyperlinks and more details and images.

“It provides us with another amazing way to deliver the content we are incredibly proud of. The production of this digital version is state-of-the-art, and we will enhance this even further as technology develops. However, we are really confident our first foray into the space is going to wow our readers.”

The North & South app has been designed by New Zealand web and iOS development studio Cactuslab. Director Karl von Randow says the company has been working on the project since April.

The North & South application was developed simultaneously for iPad and iPhone. The app includes support for Apple’s new high-resolution ‘retina display’ – an LCD with a super high pixel density - of the iPhone 4.

The digital magazine is created from printed layouts using a custom-developed process. It is dynamically laid out for reading in both landscape and portrait orientations on the iPad and in portrait orientation on the iPhone.

Downloading a single issue of North & South to an iPad costs $6.49. North & South says it hopes to have iPad and iPhone subscriptions available in the future.

The New Zealand Herald is another content provider that is releasing an iPad app. Editor Jeremy Rees says, “Our readers can now get the very latest news from a brand they trust combined with the interactivity of the iPad. We already have a leading newspaper, website and mobile offering so our iPad App is simply another way for our readers to access their favourite Herald content in real-time everywhere they go. And because the content is hand-picked by our editorial team it steers users towards the most important stories of the day and the latest news updates.”

The NZ Herald iPad App is free to download for a limited time thanks to support from sponsors Mercedes and advertising partners Air New Zealand, Vodafone and Yellow.

Spencer Bailey, General Manager and Publisher says, “We realised very early on the huge potential iPad has in New Zealand. Even before its official launch we were already seeing up to 1,000 users accessing on a daily basis via their iPad. So an App was an obvious step for us. It offers consumers more choice and advertisers a new set of opportunities”

The NZ Herald iPad App has been developed in partnership with Shift and Carnival Labs.

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