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New Plymouth Museum Puke Ariki launches iPad based visitor experience
Posted on 5-Aug-2010 16:35. | Tags Filed under: News.


New Plymouth Museum Puke Ariki launches iPad based visitor experience
New Plymouth Museum Puke Ariki will launch a new iPad based visitor experience at its next exhibition – local artist John McLean’s The Farmer’s Wife and The Farmer (21 August – 14 November).

The high-tech devices debut a customised application designed around the exhibition, extending the museum’s tools to deliver value to its audience.

“With more people absorbing information from electronic media, iPads were another way of supplying additional information and offering visitors an interactive experience - a more personal level of engagement,” says Gerard Beckingsale, Puke Ariki exhibitions manager.

“They are also good for tailoring information to each person and great for folk with disabilities – like people who need larger text or spoken labels”.

The exhibition is a chance to explore how the creative process works and to ask why certain mechanical processes are chosen. McLean’s work lends itself to these purposes perfectly. His paintings are rich in motifs and symbols, open to many interpretations, and appeal to all ages.

In The Farmer’s Wife and The Farmer exhibition, iPads help demonstrate McLean’s singular artistic process. Users enjoy an artist’s tour of the exhibition, audio catalogue labels, and video footage. The application also enables the user to peel back each layer (or stage) of a painting’s image with a simple flick over its touch-screen, granting insight into McLean’s artistic process.

Being the first in New Zealand to deploy iPads for public use in a museum brings challenges. The highly sought after iPads bring additional planning and security measures, but Puke Ariki believes the rewards for the broader community are greater.

Rental is $10 for non-members and $5 for members, users must be over 16 years of age and must leave their current drivers license or passport as security.



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