It’s been almost five months since Google announced Google TV during the Google I/O conference and the company issued an update on how things are going.
Google TV is a platform that combines current TV programming and the web into a single, seamless entertainment experience.
The company said in a blog post that one of the goals with Google TV is to open up the living room and enable new innovation from content creators, programmers, developers and advertisers. By bringing Google Chrome and access to the entire Internet, you can easily navigate to thousands of websites to watch your favorite web videos, play Flash games, view photos, read movie reviews or chat with friends—all on the big screen.
Google has announced a series of partners at launch:
- Turner Broadcasting, including TBS, TNT, CNN, Cartoon Network and Adult Swim, all available anytime through Google TV.
- NBC Universal is bringing CNBC Real-Time, an application that allows viewers to track favorite stocks and access news feeds while enjoying the best financial news from CNBC directly on the TV screen.
- HBO will bring access to hundreds of hours of original programming to Google TV with HBO GO. Authenticated subscribers will soon be able to access all of their favorite HBO content on-demand in an enhanced website for Google TV.
- NBA has built NBA Game Time, an application that lets you follow game scores in real-time and catch up on the latest highlights from your favorite team in HD.
In addition, the company has partnered with premium content providers to bring thousands of movie and TV titles, on-demand, directly to your television. Amazon Video on Demand offers access to over 75,000 titles for rental or purchase, and Netflix will offer the ability to instantly watch unlimited movies and TV shows, anytime, streaming directly to the TV.
The catch, is obviously the regional limitations of such system. Most of the content listed is only available to viewers in the U.S., due to copyright restrictions.
Other digital media content providers are creating applications for the new platform. This includes news sites like The New York Times and USA Today; music sites like VEVO, Pandora and Napster; information networks like Twitter; and online networks like blip.tv.
Even YouTube will be present with a new feature called YouTube Leanback, giving viewers access to favorite viral videos and personalized channels on the television.
Devices powered by Google TV will launch in the U.S. later this month. Manufacturers include Sony with its Internet TV and Blu-Ray player, and Logitech on its companion box.