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Microsoft brings games on demand to the Web with new PC game store
Posted on 23-Oct-2010 09:00. | Tags Filed under: News.

Microsoft Corp. has announced the Games for Windows Marketplace, a new online PC games store that combines the convenience of the Web with the power of Games on Demand online distribution.

Launching 15th November 2010, the Games for Windows Marketplace will offer PC gamers a robust lineup of games, easier navigation and purchase, and recurring specials such as Deal of the Week.

"With Games for Windows Marketplace, we set out to create a digital store built for PC gamers end-to-end," said Kevin Unangst, senior global director, PC and Mobile Gaming, at Microsoft. "And by integrating with our existing Xbox LIVE and Windows Live services, we've made it easier than ever for millions of gamers to see for themselves how easy buying PC games can be."

Built from the ground up for convenience and performance, the Games for Windows Marketplace will offer online access, optimized for speed, with ultra-fast downloads. Gamers can download games on a PC, anytime, and can easily redownload games they purchase if needed.

Games for Windows Marketplace will launch with a managed portfolio of 100 titles. The launch roster includes blockbuster games such as "Fable: The Lost Chapters" (Microsoft Game Studios) and "Grand Theft Auto III" (Rockstar Games Inc.) from some of the industry's biggest developers, such as Capcom Entertainment Inc., 2K Games, Square Enix Co. Ltd. and more. In addition to top retail games, the portfolio will bring new indie titles to the forefront and continue to grow with many of the best games in the industry including titles such as "Lego Universe" (Warner Bros. Interactive Entertainment) and "CarneyVale" (Microsoft Game Studios), which will hit the Games for Windows Marketplace and retail stores at the same time and date; recent hits such as "Dead Rising 2" and "Lost Planet 2" (both from Capcom); and perennial best-sellers such as "Max Payne" (Rockstar) and "Deus Ex: Game of the Year Edition" (Square Enix).

"We plan to deliver some of our biggest and best PC franchises on Games for Windows Marketplace from day one," said Christian Svensson, corporate officer and vice president of Strategic Planning and Business Development at Capcom. "Digital distribution continues to drive growth in PC gaming, and we're excited to partner with Microsoft and bring amazing games to this growing marketplace."

Games for Windows Marketplace will also be the place to find iconic franchises from Microsoft Game Studios, such as "Flight Simulator," "Gears of War," "Halo" and "Zoo Tycoon," as well as upcoming blockbusters "Fable III," "Age of Empires Online" and "Microsoft Flight."

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