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iPhone developer headed for New Zealand's first dedicated unconference
Posted on 28-Oct-2010 15:10. | Tags Filed under: News.

Jade Software announced today it will host the country’s first unconference dedicated to iPhone and iPad developers in Christchurch on 4 December, 2010.

Jade Software’s Chief Innovation Officer, John Ascroft, said the company had been inundated with requests for development of iPhone and iPad applications and encouraged by the iOS developer community to organise a conference to share creative ideas, experiences and opportunities.

“The smartphone market is growing exponentially with analysts predicting they will outnumber feature phones in many markets within two years. These devices are transforming the customer experience, redesigning business processes and creating new software opportunities for New Zealand developers on the global stage,” said Ascroft.

In recent years investment in software and IT infrastructure has fundamentally focused on transactional computing systems for capturing, storing and reporting information.

Jade Software’s Chief Technology Officer, Roger Jarquin said this is changing rapidly with the focus of new investment on what some analysts call systems of engagement.

“Systems of engagement bring together computational intelligence, high performance data management and communications-based computing to create a very different real-time, on-demand experience for users.

“We have reached a turning point in technology that has unlocked the potential for machine learning engines and intelligent agents to engage directly with users through devices such smartphones,” said Jarquin.

Chief Innovation Officer, John Ascroft said Jade Software has anticipated the rapid shift toward systems of engagement and would release a JOOB mobile enterprise application platform in January 2011.

“Our high performance solution framework, JOOB, was designed to solve hard problems in very demanding markets. Using the JOOB framework, we have developed a mobile enterprise application platform which substantially reduces smartphone developer effort and dramatically increases speed-to-market for enterprise customers.”

The NZiDev conference will be facilitated by well known New Zealand computer developer and author Nathan Torkington.

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