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New Zealand company Renaissance wins contract with Penguin Group (USA) to develop application
Posted on 28-Oct-2010 16:29. | Tags Filed under: News.

Renaissance has signed a deal with publishing giant Penguin Group (USA) to develop and host a specialised iPhone/iPad application for one of its books.

Penguin Group (USA) approached the company after viewing another Renaissance application called ‘My Secret Diary’, which featured on the ‘New and Noteworthy’ section of the Apple USA iPad App store in August. This application, designed with a teenage girl in mind, allows users to enter text, photos, video and music on ‘diary pages’ to capture the mood of their day.

“We were so impressed with the quality, creativity and simplicity of My Secret Diary and could immediately see how the characteristics and features could work well to further bring to life some of our authors works,” says Katherine McCahill, Online Development Manager at Penguin Group (USA).

“With advances in technology, many of the works by our authors can be brought to life in new ways through apps that really draw the reader in and enable them to interact more with the content. We are increasingly seeing a trend towards people wanting to consume more content via an online channel and apps, such as the one we are developing with Renaissance, add a whole new dimension to what we can offer our customers.”

Applications Development Manager at Renaissance Paul Dyson notes that quality design and seamless user-experience are key drivers for his team, which was established about six months ago.

“We are delighted to begin this relationship with Penguin Group (USA) and to design and host this application, which will hopefully be the first of many we develop with Penguin,” says Dyson. “That a team of New Zealand designers can attract the interest of a world-renowned company based in New York, really reinforces the fact that we live in a global village.”

My Secret Diary was the first consumer app built by Dyson’s team, which predominately build commercial iPhone applications for large customers.

“My Secret Diary secured more than 50,000 downloads in its first six weeks in the market, which shows the phenomenal way that a well-designed app can just take-off,” said Dyson. “With more and more consumers of all ages embracing apps, we are incredibly excited to be working with Penguin Group (USA) to develop this app and we are looking forward to seeing it launched early in the new year.”

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