HP today launched HP Startup Central, a web portal designed to help technology startups get to market quickly through single-point access to HP tools, programs and resources.
HP Startup Central unifies HP’s startup initiatives across all product groups, including servers, storage and networking, imaging and printing, and personal computers and mobile devices. The initial phase of the portal offers access to powerful features, such as intellectual property licensing and HP’s application development platforms, including Palm Developer Program, Snapfish Publisher Beta Program and the HP AllianceONE partner program. HP’s partner network is planned to be represented in the next phase.
“Launched in a small garage in Palo Alto, HP has entrepreneurship and innovation at the core of its DNA,” said Stephen DeWitt, senior vice president and general manager, Personal Systems Group, HP. “This new resource will act as a gateway for entrepreneurs to quickly realize their business objectives, enabling them to seize high-value business opportunities as well as offering them an exchange with tech experts inside of HP.”
Startups also gain access to discounts on HP products and relevant news and events. Additional benefits include:
•co-branding and co-marketing programs, including go-to-market toolkits and joint go-to-market planning;
•access to valuable HP services such as marketing collateral printing from LogoWorks by HP and HP Virtual Rooms web collaboration; and
•third-party tools that help entrepreneurs connect with investors, create term sheets, find employees and learn best practices.
HP also announced the formation of the HP Startup Central Advisory Board, which helped develop the HP Startup Central resource infrastructure under the leadership of Meaghan Kelly, vice president, Channel Strategy and SMB, Solution Partners Organization, HP. Chaired by legendary Silicon Valley angel investor Ron Conway, the 20-member board was formed to better connect entrepreneurs with high-value opportunities from HP.
“By launching HP Startup Central, HP has created a single place that emerging startups from around the world can go to fast-track their development and realize their goals for market success,” said Conway. “Entrepreneurs are always looking for the next wave and on HP Startup Central they are likely to find it.”
Today’s announcement was revealed at Incubate 2.0, an entrepreneur-focused event organized by Startup Cause and sponsored by HP, which showcases cutting-edge programs to help entrepreneurs grow their businesses.