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TED launches TEDBooks on Kindle
Posted on 27-Jan-2011 08:54. | Tags Filed under: News.

The nonprofit TED is launching TEDBooks, an imprint of short nonfiction works designed for digital distribution. Shorter than traditional books, TEDBooks run 10,000-20,000 words each, long enough to explain a powerful idea, but short enough to be read in a single sitting.

TEDBooks are available today from as Kindle Singles.

"The success of TEDTalks has demonstrated that millions of people around the world are hungry to absorb new ideas," said TED curator Chris Anderson. "But not everyone has the time to go out and read an entire book on an interesting subject. TEDBooks fill that gap. Their shorter format allows someone to see an idea fleshed out in a satisfying way -- without having to set aside a week of reading time."

"Our goal with Singles is to allow compelling ideas to be expressed at their natural length. TEDBooks fit nicely within that mission," said Russ Grandinetti, Vice President of Kindle Content. "TED has a great history of bringing important ideas to a wider audience, and we expect TEDBooks will add to that legacy."

The first three TEDBooks are written by TED speakers, and expand on ideas voiced from the TED stage, furthering the reach of a single idea, discovery or vision. These three titles are available for download from Amazon today as Kindles Singles, with more to follow shortly:

Nic Marks, The Happiness Manifesto: How Nations and People Can Nurture Well-Being

Gever Tulley, Dangerism: Why We Worry About the Wrong Things, and What It's Doing to Our Kids

Juan Enriquez and Steve Gullans, Homo Evolutis: Please Meet the Next Human Species

TED's mission is to facilitate the sharing of great ideas. With their short, punchy format, TEDBooks will empower a new type of author: people who have something really important to share with the world, but who are too busy to author a long-form book. For where a traditional book might take a year to write and a year to publish, a TEDBook can be written in a month and published shortly after.

TEDBooks will also tap into changing reader behavior. By making ideas accessible in a way that matches modern attention spans, TEDBooks aim to stimulate and satisfy the curiosity of a new generation of time-constrained knowledge-seekers. With fewer hours in the day to read, people can finish a highly focused TEDBook on a single plane flight or morning commute.
Added Anderson: "The world of ideas has never been more interesting. I look at the community of people who've given a TEDTalk and see hundreds of possibilities for mini-books that would make a fantastic contribution to our shared conversation about the world's future. I can't wait to get them out there, and I can't wait to read them!"

With a list price at $2.99 each, TEDBooks are available for download as Kindle Singles from Amazon. Customers can purchase these books and read them on Kindle devices, on iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys, Windows Phones and Android-based devices.

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