Amazon.com, Inc. has announced the Amazon App for Windows Phone 7, a free app that offers customers a fast and convenient way to shop Amazon.com and thousands of other merchants, wherever they go.
Designed specifically for Windows Phone 7, the app displays all of a product's details in a single view and allows users to scroll horizontally to search and buy without the need to load new screens or leave the app.
The new app is in addition to the existing Amazon Kindle app for Windows Phone 7.
"We are thrilled to add Windows to our suite of Amazon shopping applications," said Sam Hall, director of Amazon Mobile. "We've combined the unique attributes of Windows Phone 7 with the popular Amazon shopping features customers have come to know and trust, to create an app that's customized for Windows Phone 7 devices."
The Amazon App for Windows Phone 7 leverages the new panoramic-style layout of the Windows user interface, where customers can quickly swipe left and right to view details of a product, read customer reviews, browse related items and make a purchase from Amazon and its merchant partners, all without having to load a new screen or leave the app.
Customers can also access their Amazon.com account and favorite shopping features wherever they are, including Gold Box Deal of the Day and Lightning Deals, personalized recommendations, Wish Lists, 1-Click ordering, Amazon Prime membership, order tracking and more.
"Amazon for Windows Phone 7 takes advantage of the phone's unique features and design," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "With its panoramic layout and user-friendly design, Amazon for Windows Phone 7 is a prime example of the rich applications that will let Windows Phone 7 users get the most out of their phone," he continued.
The Amazon App for Windows Phone 7 is now available as a free download through the Windows Phone Marketplace.