Adobe Systems Incorporated has announced the new Adobe Creative Suite 5.5 product line, enabling designers and developers to target popular and emerging smartphone and tablet platforms, as the revolution in mobile communications fundamentally changes the way content is distributed and consumed.
The launch marks a significant change to Adobe’s product release strategy for Creative Suite, a design and development software for virtually every creative workflow across print, video, mobile and online media.
Adobe now plans to have milestone Creative Suite product introductions at 24-month intervals and – starting with Creative Suite 5.5 – major mid-cycle releases designed to keep the worldwide creative community ahead of the latest advances in content authoring.
“Creative Suite 5.5 will drive the development of new digital experiences across devices, including all major smartphones and tablets,” said Shantanu Narayen, president and chief executive officer at Adobe. “As publishers, media companies, advertisers and enterprises transform the way they develop and distribute their content, Adobe will be there to support them with technology innovations in content creation, management, measurement and distribution.”
Ashley Wearne, Managing Director Australia and New Zealand at Adobe said, “APAC markets, including Australia and New Zealand are among the world’s leaders in creating and consuming digital content. Australia and New Zealand are also known for high adoption rates of new products and services delivered over the internet and mobile phones. Now we see similar levels of demand and excitement around content such as business and government services, games and entertainment, and even education delivered on a wide array of devices including smartphones and tablets. The launch of Creative Suite 5.5 will help continue the momentum in Australia and New Zealand, providing the technology and tools needed to continue to create and deliver innovative, top-quality local content to an eager audience.”
Adobe is also introducing a flexible subscription-based pricing plan, attractive to customers that want to get current and stay current on Creative Suite products, have project–based needs, or try the Creative Suite products for the first time. New Subscription Editions ensure customers are always working with the most up-to-date versions of the product, without the upfront cost of full pricing.
The new Creative Suite 5.5 Web Premium suite is packed with innovations in HTML5 and Adobe Flash authoring tools, empowering customers to create, deliver and monetise rich content and applications for virtually any screen. This release helps enable designers and developers to deliver mobile applications on Android, BlackBerry Tablet OS, iOS and other platforms; create rich browser-based content across screens using HTML5; and leverage Flash Player to deliver premium video content, casual games and rich Internet applications.
With today’s announcements, Adobe is extending the creative process beyond the desktop by helping integrate tablet devices into creative workflows. A new scripting engine in Adobe Photoshop and an enhanced Photoshop Software Development Kit (SDK) enable developers to build tablet applications that interact with Photoshop from Android, BlackBerry and iOS devices. Adobe also announced three new iPad applications that demonstrate the creative possibilities of using tablets to drive common Photoshop workflows – Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop.
For video and audio professionals, Adobe Creative Suite 5.5 Production Premium suite delivers performance, workflow improvements, creative innovations, and new audio editing capabilities that build upon the customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals worldwide. In just one of the innovations, the powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, broadens its graphics processing unit (GPU) hardware support to include laptops and more supported cards, allowing users to open projects faster, get real-time feedback and work more smoothly at higher resolutions.
Creative Suite 5.5 Design Premium suite includes Adobe’s recent product innovations in digital publishing. Using InDesign CS5.5, in combination with the integrated Folio Producer toolset, designers can add new levels of interactivity to their page layouts targeted to tablet devices. Documents can include video, audio, panoramic views, 360-degree object rotation, pan and zoom of images, integration of HTML and HTML5 content and other interactive overlays. Leading to a much more robust and engaging reading experience. Creative Suite 5.5 is tightly integrated with Adobe Digital Publishing Suite to support publication, sale and analysis of content on an array of tablet devices.
The launch of Creative Suite 5.5 comes at a time when mobile devices are exploding in terms of sales and capabilities, radically altering the way content and applications are developed and consumed. With the launch of Adobe Flash Builder 4.5 (now available in Creative Suite 5.5 Web Premium), and the Flex 4.5 framework, developers can easily develop and deploy mobile applications to the over 200 million Android, BlackBerry Playbook and iOS devices anticipated to be in market by the end of 2011.
Adobe Creative Suite 5.5 products integrate with Adobe CS Live, a set of online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services include: Adobe BrowserLab; Adobe CS Review; Acrobat.com; Adobe Story; and Adobe SiteCatalyst NetAverages powered by Omniture.
The new Creative Suite product lineup is headlined by Adobe Creative Suite 5.5 Master Collection, which includes, in a single package, all of Adobe’s industry-defining creative tools, such as Photoshop, Illustrator, InDesign, Acrobat, Flash Builder, Flash Catalyst, Flash Professional, Dreamweaver, Adobe Premiere Pro and After Effects. These products are available separately or as components of one or more of the five Creative Suite editions. The complete Creative Suite 5.5 lineup includes Creative Suite 5.5 Master Collection, Creative Suite 5.5 Design Premium, Creative Suite 5.5 Web Premium, Creative Suite 5.5 Production Premium and Creative Suite 5.5 Design Standard.
Adobe Creative Suite 5.5 products are scheduled to ship within 30 days, with availability through Adobe Authorised Resellers, the Adobe Australia Store and the Adobe New Zealand Store.