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Vodafone New Zealand passes Telecom New Zealand in mobile
Posted on 29-May-2003 07:50. | Tags Filed under: News.



Vodafone New Zealand's results show it has surpassed arch rival Telecom and is on track to break the NZ$1 billion revenue mark by 2005.

  • Revenue has increased by 20%.
  • Customer numbers have increased by 194,069 from the last financial year to 1,288,776. Total customer numbers at the end of the previous year were 1,094,707. Vodafone now has 51.1% market share by customer numbers.
  • ARPU (Average Revenue Per User) for prepay and postpay customers combined has risen by 4%. Prepay rose from $287 to $314, post-pay from $1812 to $1866.
  • EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) has increased by 34%.

    Data is now nearly 13 per cent of Vodafone's revenue, up from 9 per cent in the previous year.

    Vodafone activities this period:

  • Launch of PXT in NZ - the customer taste-test towards Vodafone live! launch in April 2003
  • simē introduced - NZ customers use mobile in new, innovative ways to access information
  • mTicket - the customer-friendly mobile, paperless way of ticketing piloted at events including Heineken Tennis Open
  • GPRS data roaming agreements signed enabling customers seamless mobile data access in UK and Australia. Further agreements are pending with seven other countries
  • Broadband trial with Walker Wireless undertaken as Vodafone considers new technologies and mobile solutions for rural customers
  • An additional 157 cell sites established as Vodafone continues network expansion programme to further improve coverage for customers. This included New Zealand's most northern cell site in Cape KariKari offering customers mobile coverage for the first time in this area.



  • More information: http://www.vodafone.co.nz/aboutus/12.4_200328...

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