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Merged Datacraft and Integral Axon rebrand as Dimension Data
Posted on 10-May-2011 09:22. | Tags Filed under: News.

Two large New Zealand ICT services companies - Datacraft and Integral Axon - announced today that they have rebranded to Dimension Data.

Datacraft, a wholly owned subsidiary of Dimension Data, US$4.7 billion global ICT organisation, acquired Integral Axon in October last year. Today’s official rebrand to Dimension Data marks the final phase in the integration process following last year’s transaction.

Robin Hartendorp, New Zealand CEO, says today’s announcement cements the company’s shift to a service-led organisation.

“Rebranding to Dimension Data reflects our combined ambition to be New Zealand’s leading ICT services business.

“That means helping our clients get to where they want to go faster, supporting our employees to be the best they can be, and staying relevant to our partners to help them increase market share.

“Above all, as Dimension Data, we have our clients’ business ambitions front of mind. Many of our clients have already seen the benefit of our full service offering and it has certainly enabled business growth on our part.”

Hartendorp says Dimension Data will continue to develop innovative and relevant solutions and services for its clients and the market. Its commitment can be seen in the success of its one.govt and services here in New Zealand.

“The fresh thinking that we provide to our new and existing clients comes from our determination to innovate and make a difference.”

Datacraft’s rebranding exercise is also part of the Dimension Data global brand relaunch. The Group unveiled its refreshed brand identity and logo today. The Group’s decision to refresh its corporate identity is in line with its business strategy to provide more services-centric solutions consistently across multiple technologies and geographies.

“The rebranding exercise is an excellent opportunity to reinforce the message to the market that we are a truly global company. We see more business opportunities as our clients can better leverage our global pool of resources, expertise and client references, in addition to consistent service delivery globally and regionally,” said Bill Padfield, CEO, Dimension Data Asia Pacific.

“However, we must continue to put in more effort and resources to strengthen the Dimension Data brand in Asia Pacific through building lasting relationships with our clients, professionalism, innovative solutions and excellent service delivery,” Padfield added.

“The key difference that re-branding brings is our enhanced ability to help our clients accelerate their business goals. As we become more integrated as a global organisation, our ability to tap into global resources and best practices placed us in a stronger position to be trusted advisors to our clients,” added Padfield.

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