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Intel’s Maloney talks mobile growth, industry opportunities
Posted on 1-Jun-2011 11:04. | Tags Filed under: News.

Intel Corporation Executive Vice President Sean Maloney said that by the end of 2012, 40 percent of the consumer laptop market segment will encompass an emerging new breed of no-compromise computers, called “Ultrabook,” which will increasingly combine best-in-class performance, improved responsiveness and security in thin, elegant form factors.

During the opening keynote speech at Computex 2011, one of the world’s largest technology trade shows, Maloney provided further details on the significant changes Intel is making to the Intel Core processor roadmap to enable this new category. He also reiterated Intel’s push to accelerate the pace of innovation for Intel Atom processor-based system-on-chips (SoCs) for netbooks, smartphones, tablets and other companion devices.

“Computing is taking many forms,” said Maloney. “Technology innovation is a catalyst, and we believe the changes Intel is making to its roadmaps, together with strong industry collaboration, will bring about an exciting change in personal computing over the next few years.”

Intel’s vision is to enable a new user experience by accelerating a new class of mobile computers. These computers will marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design. The Ultrabook will be shaped by Moore’s Law and silicon technology in the same way they have shaped the traditional PC for the past 40 years.

Maloney described three key phases in the company’s strategy to accelerate this vision, which begins to unfold today with the company’s latest 2nd Generation Intel Core processors. This family of products will enable thin, light and beautiful designs that are less than 20mm (0.8 inch) thick, and mainstream price points under US$1,000. Systems based on these chips will be available for the 2011 winter holiday shopping season and include the UX21, ASUS Ultrabook. ASUS Chairman Jonney Shih joined Maloney on stage to showcase the company’s new ultra-thin laptop based on the latest 2nd Generation Intel Core processor.

Building on the latest 2nd Generation Intel Core technology, Maloney outlined the next generation Intel processor family codenamed “Ivy Bridge,” which is scheduled for availability in systems in the first half of 2012. Laptops based on “Ivy Bridge” will bring improved power efficiency, smart visual performance, increased responsiveness and enhanced security. “Ivy Bridge” is the first high-volume chip based on Intel’s 22 nanometer (nm) manufacturing technology that uses a 3-D transistor design called Tri-Gate announced in May. Maloney also highlighted complementary USB 3.0 and Thunderbolt technologies which are part of Intel’s ongoing work to drive the PC platform forward.

Following “Ivy Bridge,” planned 2013 products codenamed “Haswell” are the third step toward achieving the Ultrabook™ and reinventing the capabilities of the laptop in ultra thin and light, responsive and more secure designs. With “Haswell,” Intel will change the mainstream laptop thermal design point by reducing the microprocessor power to half of today’s design point.

Maloney highlighted key milestones and additional details on upcoming generations of Intel Atom processor-based platforms for tablets, netbooks and smartphones. The Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within 3 successive years. Having a cadence of a new-process-generation every year will result in significant reduction in transistor leakage, lower active power and an increase of transistor density to enable more powerful smartphones, tablets, and netbooks with more features and longer battery life.

Reaching its 100 million-unit milestone this month, Intel is preparing its next-generation netbook platform, codenamed “Cedar Trail.” “Cedar Trail” is the first netbook platform based on Intel’s 32nm technology, and will enable ultra-thin, fanless designs with new capabilities such as Intel Rapid Start technology which provides fast resume, Intel Smart Connect Technology which enables an always updated experience even during standby, Intel Wireless Display and PC Synch, which let users wirelessly update and synchronise documents, content and media across multiple devices. In addition, the new platform is expected to enable more than 10 hours of battery life and weeks of standby.

Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets. “Medfield” has been optimised for both low power and high performance and will deliver long use-time, rich media and gaming, and advanced imaging capabilities. To illustrate this point in tablets, Intel showcased a “Medfield” design running Google Android 3.0 (“Honeycomb”) for the first time. In production later this year, the platform will enable sub-9mm designs that weigh less than 1.5 pounds for tablet designs in market the first half of 2012. It will support a range of operating systems including Android and MeeGo.

More people and devices connecting to the internet will lead to unprecedented growth in cloud-based services for storage, synchronisation and entertainment, according to Maloney, and Intel is poised to grow with it. He said that one new Intel-based server is needed for roughly every additional 600 new smartphones or 122 new tablets connecting to the internet. He also reiterated the company’s “Cloud 2015” vision of a world of interoperable “federated” clouds that allow enterprises to share data securely across public and private clouds; “automated” networks that allow the movement of workloads between servers in the data center for better utilisation and energy efficiency, and “device-aware” clouds that know what types of applications, commands and processing.

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