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British operator O2 launches Active
Posted on 1-Jun-2003 00:38. | Tags Filed under: News.

British operator O2 launches Active
O2 is launching Active to compete with Vodafone live! services. Vodafone live! is available to all Vodafone customers around the world, with more than 1 million registered users. O2 hopes to sell more of the new colour, camera-enabled mobile phones available in the market today.

Over 350,000 O2 customers can use the service. Active integrates a number of offerings mmO2 has already offered across its O2 network, including games, and also provides customers with downloadable ringtones and video footage, plus multimedia messaging and chat. Some components are free, others must be paid for through a subscription package.

Active will be billed like a WAP browsing over their GPRS network, the price of which depends on the customer's O2 access package. Some downloads will be free, others will require a subscription payment.

The company will be initially touting Nokia's Symbian-based 3650 as the ideal Active handset. O2 Active has been tailored and optimised for each device, rather than a 'one size fits all' approach. This ensures that customers get the best possible experience on every one of the supported handsets. A number of devices also include an O2 branded button, which takes a customer direct to services in one click.

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