Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Wellington company rebrand to avoid spam trap
Posted on 11-Jul-2011 14:24. | Tags Filed under: News.



XWL is an independent NZ owned company that has been providing IT services and support to businesses in New Zealand from its Wellington headquarters since 1993.

The company says a lot has changed in IT in that time, not the least of which has been the massive explosion in the use of email, and unfortunately, in the volume and impact of spam.

The company name has become a victim of that rise of spam. When they originally came up with the name “xannax”, it was simply a catchy palindrome that stood out a bit from the crowd, with no real-world associations or connotations.

A decade later, and the word “xannax” is now being treated as a spam keyword by the world’s spam filtering systems. This is because the word “xannax” is only one letter different from an anti-depressant drug that is “marketed” by spammers.

The impact on business and customers has been that increasingly emails being sent out are trapped by spam filters and thus don’t get delivered – purely because of the “xannax” spam word issue.

To alleviate this problem, a few years back the company changed its Internet presence, including domain name and email addresses from xannax.co.nz to xwl.co.nz. This helped, but unfortunately has not proved to be a complete solution. Whenever we or our customers use the word “xannax” in the text of an email, it is still at risk of being blocked by the spam filters.

To fix this, the company is rebranding as XWL. They plan to stop using the words “XannaX Works”, and instead refer to themselves in all marketing and public facing information as XWL.

Over the next few months the company will be working to update all their public facing information with the new XWL name and logo, and re-training to say “xwl” instead of “xannax”.



More information: http://www.xwl.co.nz...

comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

2Degress are introducing a credit card fee
Created by reven, last reply by JayADee on 24-Jan-2017 21:31 (63 replies)
Pages... 3 4 5


Good riddance to Obama and his drones. Pakistani villagers will be saying the same.
Created by amiga500, last reply by DarthKermit on 24-Jan-2017 14:01 (126 replies)
Pages... 7 8 9


Who's Liable for The Excess?
Created by networkn, last reply by mdooher on 23-Jan-2017 19:33 (27 replies)
Pages... 2


The President Of The USA: Donald Trump
Created by TimA, last reply by Fred99 on 24-Jan-2017 23:49 (2065 replies)
Pages... 136 137 138


Anker Battery Case through Youshop - Prohibited Item?
Created by stocksp, last reply by mattwnz on 24-Jan-2017 23:40 (20 replies)
Pages... 2


Home security options
Created by SomePostman, last reply by pedrogarcia on 24-Jan-2017 21:03 (19 replies)
Pages... 2


Mortgage repayments - what's your comfort level?
Created by nofam, last reply by empacher48 on 24-Jan-2017 19:21 (18 replies)
Pages... 2


Fabric Softeners
Created by FineWine, last reply by andrewNZ on 24-Jan-2017 22:23 (14 replies)