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Yahoo! New Zealand to use local media content platform Fuseworks
Posted on 22-Jul-2011 08:44. | Tags Filed under: News.

New Zealand-owned media software company Fuseworks has announced that Yahoo! New Zealand is now using its platform designed to speed up and enrich the creation of quality news content.

“We’re thrilled that a global company as forward-looking and innovative as Yahoo! has recognised our suite of news aggregation and creation tools as important to its team,” Fuseworks co-founder Simon Randall said today.

“The incredible speed of change in the news media and the recent explosion in the volume of available content places huge demands on journalists.

“Our web-based Media Centre is designed specifically to help journalists separate the signal from all that digital noise, making it much easier and quicker for them to find and develop great stories.”

Yahoo! New Zealand Editor in Chief Marcus Forbes said the Fuseworks platform would allow the website’s journalists the opportunity to get even closer to New Zealand communities as well as delivering a great quality news experience.

“Our aim is to connect with all Kiwis no matter where they live,” Forbes says.

“We want to bring our readers the most up-to-date news offering and the Fuseworks platform will allow us to do that even more than we currently do.

“I’m excited to be working alongside the team at Fuseworks.”

The Media Centre platform provides journalists news from more than 3,000 New Zealand sources, and other key information such as what’s trending in social media and online news, all added in real time.

“It’s really a dashboard that provides all the building blocks a journalist needs to find and develop great stories at great speed,” says co-founder Matt Harman.

Articles are displayed alongside other highly relevant information, such as other related press releases, contact details for communications professionals and experts, a calendar of events, and “trending” graphs of topics and sources.

Using Fuseworks Media Centre means content can be instantly sorted by source, related groups, keyword and context. Journalists can track all the news in real-time, or create subscriptions to topics of special interest to them. The platform provides a list of Hot News updates constantly according to what’s gaining traction with search and social media users.

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