Apps are coming to TVs in a huge way, and Opera Software now gives TV original equipment manufacturers (OEMs) and developers the tools they need to make the Next Big Thing on TV sets.
The company is introducing the Opera TV Store, a complete HTML5-based store solution for easy implementation into connected TVs by OEMs, and easily reached by developers and content providers.
With the Opera TV Store, developers can reach a large, installed base of compatible TVs and devices, using fast and easy tools to develop all kinds of apps. Movie trailer apps, Video on Demand apps, games, news apps, vodcast and podcast apps are now easy to develop and deliver to customers for developers using the Opera TV Store.
The Opera TV Store extends beyond connected TVs, making it an all-device experience. Running on the TV, set-top box or a Blu-ray player makes no difference for the Opera TV Store. Using the flexibility of the web platform, development and deployment of apps is done in a snap.
“Traditionally, the TV has been pretty static as a device. The era when you had to buy more expensive equipment to get new functions in the TV is over,” said Lars Boilesen, CEO, Opera Software. “New approaches to TV software, such as the Opera TV Store, makes it easier for OEMs to implement smarter functions on connected TVs and content providers to reach a wider audience with their HTML5 apps.”
For developers, the Opera TV Store means a quick and easy way to reach millions of users right in their living rooms. If a TV is based on the Opera SDK 3.1, Opera TV Store and its content is just a click away. An HTML5-based solution makes compatibility and app development quick and easy. Cloud-based storage of the users’ apps means no worries about storage, updates and upgrades, the Opera TV Store shines on all levels of connected TVs.
Running on top of the powerful Opera engine, the Opera TV Store supports HTML5, SVG, Canvas, CE-HTML and OIPF based applications that provide both the rich environment seen in desktop browsers, and the TV-specific environment developers are used to in the TV markets.
Opera TV Store is available as trial software for OEMs and Content Providers and will be shown at ShowStoppers in IFA in Berlin.