Sony Ericsson announced the launch of the new Xperia active, a compact rugged smartphone, exclusive to Telecom New Zealand, starting at NZ$399.
The Xperia active is dust proof and water resistant - it can be kept under one metre of water for up to 30 minutes. It incorporates a unique wet finger tracking, to ensure the phone works perfectly when either the screen or a user’s fingers are wet.
Sony Ericsson has teamed up with popular surf label Billabong to deck out the Xperia active with stylish surfwear designs from Billabong’s 2011 range. In addition to the standard matt-black back cover, Xperia active comes with two extra Billabong branded back covers, in both blue and black, so you can fit out your phone for any occasion.
The phone has a 3” touch screen, Reality Display with Mobile BRAVIA Engine, a 5 megapixel camera with HD video and the latest Android Gingerbread 2.3, all running on a 1Ghz processor.
John Featherstone, Oceania Managing Director, Sony Ericsson says: “Xperia active is the ultimate smartphone for those on the go. Not only is it packed with all the features and applications consumers need for a worry free mobile life, it also comes with a set of accessories that make it fun and easy for them to take it everywhere, whatever their daily plans are.”
Telecom’s Chief Marketing Officer, Jason Paris notes Telecom’s XT network is the perfect match for the Xperia Active smartphone, saying “As the XT network was specifically designed to enable fast download of applications, you can check the surf, weather or fishing report; or download your favourite music track in 97% of where New Zealanders live and work. We are hearing more and more feedback from our customers with smartphones on XT that their experience is better and faster and we are confident the Xperia Active will be no exception to this.”
The phone comes pre-loaded with sports apps that enable consumers to easily track their fitness levels. Users can set their ideal training route using the built-in GPS, Barometer and Compass. On-screen heart rate and pulse can be monitored in real-time (enabled by ANT+ wireless networking technology) while the iMapMyFitness app can monitor day to day performance. Additionally, Facebook inside Xperia allows consumers to share their progress and experiences with friends.
Extras included in the box include detachable ear hooks for the portable hands-free active headset, wrist strap, 2 GB memory card and micro USB cable for charging and computer data transfer.