Posted on 13-Oct-2011 18:24.
Filed under: News
At eBay Inc.’s Innovate Developer Conference 2011, PayPal and X.commerce, the world’s first open commerce ecosystem, today introduced PayPal Access, a new trusted commerce identity system that makes it safer and easier for customers to shop across the web without having to remember multiple passwords.
Available to global retailers today, PayPal Access gives consumers the ability to sign up and sign in to participating websites with just their PayPal usernames and passwords. PayPal has more than 100 million accounts in 190 markets worldwide.
Unlike identity solutions currently on the market, PayPal Access provides everything consumers and merchants need to create an account and complete a transaction – including user verification, shipping information, and payment details. By helping retailers simplify login and account creation, PayPal Access can help increase conversion and loyalty on merchants’ websites.
“There’s still too much friction in online shopping,” said Damon Hougland, general manager of Identity and Informatics for X.commerce. “Consumers don’t want to enter multiple pages of information to make a purchase. With PayPal Access, consumers can spend less time filling out forms and more time buying. Retailers can create a great shopping experience for millions of customers who already trust PayPal to buy online.”
With just two clicks or taps, a customer can sign up or sign in to a retail site. Important user information, such as shipping address, will be automatically updated. Although customers can choose to use their financial details stored in their PayPal accounts, PayPal keeps that information private and secure.
Partners joining the PayPal Access program include leading social integration provider Gigya, whose technology supports global leaders including ABC, CBS and The Coca-Cola Company and reaches 700 million unique visitors per month, and social identity and user management provider Janrain, the social login solution for more than 350,000 websites including Universal Music Group and Sears.com.
“PayPal is a trusted brand with both merchants and consumers,” said Patrick Salyer, CEO of Gigya. “PayPal Access eliminates the point of friction in the checkout process and helps retailers increase conversion rates - we're thrilled to partner with the company and offer PayPal Access as part of Gigya's Social Login plugin and API.”
“Retailers need to innovate to keep pace with consumers’ evolving shopping and purchasing preferences and are looking for tools like PayPal Access,” said Larry Drebes, CEO of Janrain. “As a long-time partner of PayPal, we are pleased to be able to include PayPal Access in the Janrain Engage Social Login widget and API to help merchants and application developers offer an easy and trusted login experience to their customers.”