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Catalyst90 launches Twitter tracking of New Zealand election
Posted on 21-Nov-2011 12:59. | Tags Filed under: News.

It is now possible to analyse election discussion on Twitter, thanks to Wellington social media agency Catalyst90, who today released a Twitter Election Worm.

According to the real-time data captured by the CatalystENIGMA technology, the ACT New Zealand party and leader Don Brash top the charts when it comes to generating the most Twitter activity and there’s a noticeable lack of activity from Labour in the run-up to election day on 26th November.

“CatalystENIGMA shows us that political activity is hotting up on Twitter in the lead-up to the election,” Tom Reidy, Director of Catalyst90 says. “Our Twitter Election Worm reporting shows how people are reacting to recent campaign activity. For the first time in a New Zealand election campaign, Twitter has become a valid tool for taking the political temperature.”

Catalyst90 can provide real-time reporting of Twitter activity including analysis of the top four political parties (Labour, National, Green, ACT) and the general public sentiment associated to each party – positive, or negative.

“We can provide analysis on any faux pas on Twitter, and indeed have seen a strong reaction on Twitter to the John Key and John Banks TeaCupGate affair and the Green Party billboard-defacing antics. No politician can escape the ramifications of a foot in mouth moment and Twitter provides commentary on what the general public think.” Tom Reidy says.

The CatalystENIGMA technology utilises Twitter hash tags to select relevant Tweets, performing a sentiment analysis of each Tweet to capture data relating to emotion and geographic location. Data is then collated to provide sentiment scores for each party. “SentiRate Technology measures all the tweets we have captured through our CatalystENIGMA engine and analyses the language used within a tweet to determine emotion or attitude.”

Catalyst90 has put together a Twitter Election guide to make it easy for you to follow the elections, your party and the issues on Twitter. Using the General Election hashtags - #electionnz, #nzvotes and #votenz, you can follow the final weeks of the election campaign as it plays out.

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