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IBM Brings the Power of Analytics to Social Business
Posted on 14-Feb-2012 10:31. | Tags Filed under: News.

IBM Brings the Power of Analytics to Social Business
IBM has unveiled IBM SmartCloud for Social Business, new software and services that delivers comprehensive networking capabilities to the increasingly social savvy workforce. The company says organizations can apply analytics to their social business initiatives, allowing them to gain actionable insight on social networking sentiment anytime, anywhere and put it to work in real-time.

IBM is aligning its LotusLive services under the SmartCloud brand where it joins the ever-growing portfolio of business solutions that IBM delivers in the market that includes offerings in Commerce, Analytics, and industry-specific solutions like Smarter Cities. The new service gives users one-click access to social networking, file sharing, online meetings, enterprise-class email, calendaring and instant

Additionally, a new capability of the IBM SmartCloud for Social Business is a cloud-based office productivity suite, IBM Docs. Now in beta and planned for availability in 2012, IBM Docs allows organizations, both inside and outside the firewall, to simultaneously collaborate on word processing, spreadsheet and presentation documents in the cloud to improve productivity. IBM Docs authors will be able to store and share documents in IBM SmartCloud, co-edit documents in real time or assign users sections of the document so they can work privately easing the management of multiple revisions from multiple authors in team-based documents.

As part of today's news, IBM is announcing the next-generation of its social networking platform, IBM Connections. The new software incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization through IBM's SmartCloud services.

Organizations can integrate and analyze massive amounts of data generated from people, devices and sensors and more easily align these insights to business processes to make faster, more accurate business decisions. By gaining deeper insights in customer and market trends and employees' sentiment, businesses can uncover critical patterns to not only react swiftly to market shifts, but predict the effect of future actions.

For example, marketing professionals can gain real-time access to data that highlights patterns and consumer sentiment related to marketing trends and services allowing them to adjust campaigns on the fly.

The new IBM SmartCloud for Social Business simplifies access to business-grade file sharing, social networking, communities, online meetings, instant messaging, email and calendar. In addition, IBM SmartCloud for Social Business will deliver a cloud-based productivity suite allowing users to co-edit documents in real-time.

With today's news, IBM is announcing the beta of the next release of its industry-leading enterprise social networking platform, IBM Connections. The software delivers a wide range of capabilities, including wikis, blogs, activities, to help organizations collaborate on the fly. IBM Connections includes the ability to access enterprise email, calendar and business tasks from inside the Connections platform, further unifying the collaboration experience.

The Connections landing page features a single location that allows users to view and interact with content from any third party solution through a social interface, right alongside their company's content, including email and calendar. The embedded experience of the news feed, also known as an activity stream, is expected to allow employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.

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