ASX‐listed company Quickflix Limited (QFX) will launch its streaming service in New Zealand and it will be available to anyone with a broadband connection.
The Quickflix subscription streaming service offering unlimited viewing will retail at NZ$16.99 per month, however for a limited period it will be available at an introductory price of just $9.99 a month. Subscribers will be able to watch unlimited movies and television series digitally streamed to Windows-based computers, Apple Macs computers and Sony’s range of internet‐connected Bravia TVs, Blu‐ray players and PlayStation 3.
Over the coming months, both Panasonic and Samsung will stream Quickflix through their range of connected TVs, as well as Samsung’s Galaxy Tablets and smartphones. The service will also be made available to users of Apple iPhones and iPads in May. Quickflix will continue to roll out its service on further connected devices throughout the course of the year.
“The advent of smart devices in the home is transforming the choices available to consumers all over the world,” says Quickflix Chief Executive Officer Chris Taylor. “The Quickflix streaming ‘smart channel’ will change the way Kiwis experience movies and entertainment services. No boxes, no contracts, just great content on demand, at an affordable price.”
Major Hollywood studios Warner Bros, Sony Pictures, NBC Universal and MGM, along with Lakeshore Entertainment and Pinnacle Films, will provide blockbusters from their catalogue of feature films and BBC will deliver British drama and comedy television on demand. Quickflix expects to announce more participating film and television studios over the coming weeks.
To complement the unlimited subscription service, selected devices will offer the latest release films on a pay‐per‐view basis for as little as NZ$6.99.
Also streaming free on Quickflix will be exclusive A‐list interviews, red carpet coverage and film reviews from Hollywood and around the world hosted by celebrity TV presenter, DJ Ruby Rose. This content will be available free, whether New Zealanders are subscribed to Quickflix or not.
Taylor expects Quickflix’s launch to provide a real alternative to the existing entertainment options in New Zealand.
“New Zealanders’ entertainment choices have been far too limited for far too long. In our view there is not enough competition in New Zealand and consumers deserve more choice of content, on demand without the exorbitant price tag. Quickflix will do its part to drive a new era in on‐demand entertainment in New Zealand.”
The company is seeking to work with broadband providers to make its streaming service unmetered and not count towards customers' broadband data usage. “Compared with other countries in the developed world broadband data caps in New Zealand are restrictively low but we see this changing,” declares Taylor.
ISP Slingshot is the first ISP to unmeter access to the Quickflix service. ISP Orcon will provide unmetered access to the Quickflux service from 1st May 2012.