Amazon has launched Amazon AutoRip, a new service that gives customers free MP3 versions of CDs they purchase from Amazon. When customers purchase AutoRip CDs, the MP3 versions are automatically added to their Cloud Player libraries, where they are available, free of charge, for immediate playback or download. This means customers don't have to wait for the CD to arrive before they can access their music.
Additionally, customers who have purchased AutoRip CDs at any time since Amazon first opened its Music Store in 1998 will find MP3 versions of those albums in their Cloud Player libraries – also automatically and for free. More than 50,000 albums, including titles from every major record label, are available for AutoRip, and more titles are added all the time – customers can just look for the AutoRip logo.
“What would you say if you bought music CDs from a company 15 years ago, and then 15 years later that company licensed the rights from the record companies to give you the MP3 versions of those CDs… and then to top it off, did that for you automatically and for free?” said Jeff Bezos, Amazon.com Founder and CEO. “Well, starting today, it's available to all of our customers – past, present, and future – at no cost. We love these opportunities to do something unexpected for our customers.”
Music can be played instantly from any Kindle Fire, Android phone or tablet, iPhone, iPod touch, Samsung TVs, Roku, Sonos, and any web browser, giving customers the freedom to enjoy music from more devices than any other major cloud locker music service.
All AutoRip MP3s are stored for free in customers’ Cloud Player libraries and do not count against Cloud Player storage limits. Customers can buy music and know that it is safely stored in Cloud Player and accessible from any compatible device.
AutoRip music is provided in high-quality 256 Kbps MP3 audio.
Amazon says in many cases, customers can buy an AutoRip CD, including the free digital copy, for less than they would pay for only the digital album at iTunes.
AutoRip is the latest in a series of new digital music features from Amazon launched in recent months. The Amazon MP3 Store recently expanded its catalog to offer more than 21 million songs. In June, Amazon launched Cloud Player for iPhone and iPod touch. In July, Amazon added new scan and match technology that enables customers to import music into Amazon Cloud Player by scanning their iTunes and Windows Media Player libraries and matching songs on their computers to Amazon’s music catalog. All matched songs – even music purchased from iTunes or ripped from CDs – are upgraded to high-quality 256 Kbps audio and are made available instantly in customers’ Cloud Player libraries, making it even easier for customers to enjoy their entire music collection anywhere. More recently, Amazon made Cloud Player available on Samsung TVs, Roku and Sonos, further extending Cloud Player’s accessibility.