Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

Belkin to buy Linksys router maker from Cisco
Posted on 25-Jan-2013 14:28. | Tags Filed under: News.



Belkin, a private company based in Playa Vista, Calif., with operations and sales in more than 100 countries, today announced that it has entered into an agreement to acquire Cisco’s Home Networking Business Unit, including its products, technology, well-known Linksys brand and talented employees. With global operations, Linksys’ main office is located in Irvine, Calif.

“We’re very excited about this announcement,” said Chet Pipkin, CEO of Belkin. “Our two organizations share many core beliefs – we have similar beginnings and share a passion for meeting the real needs of our customers through the strengths of an entrepreneurial culture. Belkin’s ultimate goal is to be the global leader in the connected home and wireless networking space and this acquisition is an important step to realizing that vision.”

Belkin intends to maintain the Linksys brand and will offer support for Linksys products as part of this transaction. All valid warranties will be honored by Belkin for current and future Linksys products. After the transaction closes, Belkin will account for approximately 30 percent of the U.S. retail home and small business networking market.

“Linksys pioneered wireless connectivity capability around the globe, and has a strong brand renowned for its premium market position, the strength of its installed base and its proven dependability. Linksys users benefit from peace of mind in their home networking environment. At Belkin we have developed great insight into consumer needs, and the experiences, solutions and products we bring to the market, including our WeMo home automation platform, will help us to grow Linksys’ market presence,” Pipkin said.

“Linksys is one of the leading home networking providers and has created a market-leading suite of products and services to meet customer needs,” said Hilton Romanski, VP Corporate Business Development, Cisco. “While part of Cisco, Linksys has continuously innovated, while strengthening the brand and expanding its market leadership. As part of Cisco’s commitment to service providers, we are pleased about this strategic relationship with Belkin to build on Linksys’ position of strength.”

”With complementary innovation and engineering strategies in the combined organization, Belkin will be able to create new opportunities for consumers, distribution partners and resellers, and will have the strongest retail presence in the U.S. networking marketplace. Belkin also will have access to a large installed base that will be able to upgrade their networking environment to take advantage of new technologies in the smartphone, tablet, notebook and home automation arenas,” Pipkin said. “Additionally, Linksys will enhance Belkin’s capabilities to meet the needs of the service provider space and small business users.”

Belkin and Cisco intend to develop a strategic relationship on a variety of initiatives including retail distribution, strategic marketing and products for the service provider market. Having access to Cisco’s specialized software solutions across all of Belkin’s product lines will bring a more seamless user experience for customers. Merging the innovation capabilities of Linksys and Belkin provides a powerful platform from which to develop the next generation of home networking technology.


comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

What time does windows 10 go live?
Created by gogokr431, last reply by stuartjmz on 1-Aug-2015 19:27 (506 replies)
Pages... 32 33 34


Just installed Windows 10 on release and have questions... Post here
Created by Behodar, last reply by ubernoob on 1-Aug-2015 18:39 (107 replies)
Pages... 6 7 8


New site and UFB plans
Created by cws82us, last reply by Shock on 31-Jul-2015 22:26 (129 replies)
Pages... 7 8 9


Do I need to have 7 installed to get 10 ?
Created by xpd, last reply by Regs on 30-Jul-2015 21:04 (117 replies)
Pages... 6 7 8


GST refund on imports returned due to size issues
Created by Geektastic, last reply by raytaylor on 29-Jul-2015 22:57 (29 replies)
Pages... 2


How do Tosh Computers manage to avoid GST being charged?
Created by Geektastic, last reply by mattwnz on 31-Jul-2015 19:27 (25 replies)
Pages... 2


Time to update yet?
Created by Dreal, last reply by stuartjmz on 1-Aug-2015 18:09 (17 replies)
Pages... 2


Laptop purchase review
Created by sep11guy, last reply by nathan on 31-Jul-2015 13:20 (15 replies)