Che was a narcissist who boasted that “I have no house, wife, children, parents, or brothers; my friends are friends as long as they think like me, politically.”
Yet, this mercenary is the icon that Powershop uses to promote itself.
Why not go the whole hog and use images of Stalin? Or Hitler?
It seems ironic that Powershop, a company presumably in business to make a profit, should use an image associated with anti-capitalism. If Powershop were to go bust, then all that money that I've paid in advance for future power will be squandered, and Powershop's name will be in the mud (with Bridgecorp and Hanover Finance) in the eyes of its customers.
So, what do you stand for, Powershop?
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Comment by hellonearthisman, on 5-Jun-2011 14:08
Comment by hellonearthisman, on 5-Jun-2011 14:11
His stylized visage has become a ubiquitous countercultural symbol of rebellion. Which is what Powershop is compared to the other power companies.
The branding is no worse than Mitsubishi, IBM or Coke.
Comment by johnr, on 5-Jun-2011 16:43
Don't you have anything else better to do?
Comment by Chris, on 5-Jun-2011 16:53
Powershop posted the "How about a nice cup of shut the f*** up" picture on their Facebook profile a few months ago, in response to a heated business-customer discussion (can't remember what about).
They thought it would be taken light-heartedly... nope.
Using Che doesn't surprise me. They want to fit in and come across as hip and savvy, but perhaps they aren't the best at choosing which pop culture references to use.
Comment by 1080p, on 5-Jun-2011 20:21
I suppose if we were to do a little investigation we would find many companies making use of icons and imagery not necessarily free from controversy. Making use of icons or images from history in new and humourous ways is something associated with pop culture and always will be. Drawing links between Powershop and Che's ideology in this instance is absurd.
I am tired of the psuedo-intellect shown in this blog post; I see it all over the internet and even print media now. There isn't any need to drag up the facts about Che's life and infer a completely nonexistant link between him and the policy decisions made by Powershop.
Why would Powershop; assuming for absurdity's sake, that they did like what Che stood for, then "...go the whole hog..." and use an image of Hitler? The ideologies were completely different. They wod be at odds with one another.
Comment by kiwitrc, on 6-Jun-2011 07:13
Totally get where you are coming from!
I stopped supporting the Salvation Army once I recognised the single "S" on their collar is much the same as the double "S" used by the Nazi SS. I realise that its half the number of "S"s but half as evil is still pretty evil, right?
Don't get me started on the Red Cross and the Crusades.
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