Following activity in the .nz space


The end of domain tasting?

, posted: 1-Feb-2008 12:30

One week ago there was a rumour in the blogosphere that Google would no longer allow domain names less than five days old to be monetised using Google Adsense for Domains.  Just a few days later ICANN announced that they are reviewing a proposal to charge the annual ICANN fee as soon as a domain name is registered.

This may effectively kill the practice of "domain tasting" or "kiting" whereby domain names are registered and then cancelled for free within the five day grace period in order to judge the level of traffic to the domain without having to pay for it.  Domain tasters are responsible for millions of .com domains that live in a perpetual state of being registered, cancelled and registered again.

How does this affect the .nz domain space?  It's unclear whether Google's new policy will also apply to ccTLDs but even if it does there is not likely to be much effect on .nz domains.

To date there has been no indication that Domain tasting is a problem with .nz domains - new registrations for December 2007 were only about 2% of total active domains or 11% of renewals.  This may be due in part to the fact that yearly registration fees for .nz domains are at least double those of .com domains and the perceived profitability of type-ins is also lower for .nz domains.

Other related posts:
DRS policy review submissions close today
Policy review of the NZ Domain Dispute Resolution Service






Comment by tonyhughes, on 1-Feb-2008 13:54

Interesting!! Im loving reading this stuff.


Comment by ZollyMonsta, on 1-Feb-2008 15:25

Certainly interesting!

One question, do they taste like chicken or fish? :)


Author's note by domainspace, on 1-Feb-2008 16:20

Neither I'm afraid. They taste like sweet success for those companies that have been engaged in the practice... up until now.

But seriously, this is probably the death knell for "kiting" - the practice of perpetually registering and cancelling domain names and profiting off them for free, but "domain tasting" - i.e. trying out a domain for 5 days and cancelling it if it shows no promise - is still likely to continue on a rather large scale if meaningful statistics can be gathered within the 5 day timeframe.


Comment by Bruce Clement, on 2-Feb-2008 13:12

This one practice it will be good to see the back of. I've never seen why the honest domaineers should be providing a free ride to large companies who pay nothing to consume many times the registry resources we do. "To date there has been no indication that Domain tasting is a problem with .nz domains" Interestingly enough the subject was raised in an informal session after the InternetNZ members consultation in Auckland on Tuesday. I don't know if this is a reflection of published policy or just a personal feeling, but the .nz Domain Name Commissioner said to the group she was with that it would simply not be allowed to happen in the .nz namespace. Registrars are already barred from dealing in names themselves and any registrar showing any signs of supporting it on behalf of clients would be very quickly asked to expain.


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