A confirmed “gadget geek”, Luke made the decision to use on-line technology as Epic’s principle form of branding and marketing.  The more traditional marketing methods would only be used as support.  “I’ve used the internet in business for over ten years and I know that on-line tools, used properly, can be very cost effective.  Perhaps the biggest change I’ve seen is that my target audience is pretty technology-savvy and is becoming more so every day,” he says.

Luke believes that people aged 25-45 do not get their information from billboards, television or even newspaper adverts anymore.  “These people use the internet, email, blogs, Facebook, YouTube, Twitter, Friendfeed and Flickr to gather information to help make their real-world purchases.  Epic has a strong on-line presence on all these platforms – in fact, they are all listed on the back of my business card,” Luke says.

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You lucky lucky people going to Kiwicon. Sold Out event - awesome

Don't be late for the Friday night drinks as there is a bunch of free Epic Pale Ale. (Thank Mike Forbes for hooking that up, but you might want to get there before Mike as he has a big thirst when it comes to Epic Pale Ale)

http://www.kiwicon.org/

http://www.epicbeer.com

Twitter @epicbeer

Wellington Tweetup starts tonight at 5pm, at the Malthouse http://www.themalthouse.co.nz

I have shouted a few free beers - Epic Pale Ale

More Info

If you go send me a tweet or upload a pic to flickr so I can see what I have missed out on.

Cheers
Luke
http://www.epicbeer.com