I am considering purchasing a Ericsson C702 simply for it's water resistance but it seems to have a mandatory "Vodafone LIVE" right softkey instead the infinitely more usable "shortcuts" key, I thought Vodafone group had moved away from such practices after the customer retaliation with previous phones but it seems they have not figured this one out.

I checked in settings in-store and could only seem to assign the up, down, left, right to various shortcuts and not change that  key

A. Can it be done without flashing firmware?

B. Can it be done by flashing firmware (even at a modest cost) that anyone knows about?

Any help greatly appreciated..