One thing I cannot understand is why so many QR codes go to a non optimised website, i.e one that does not display well on a mobile device. Lets face it a QR code is most likely to be read by a mobile device and this usually means a mobile phone. Yet in most cases when you scan a QR code you end up at a website designed to be viewed on a laptop or desktop computer. This means the viewing experience is poor and the real advantage of the QR code is lost.
I wonder if QR codes are just being used to be trendy and put along side the Facebook/Twitter/LinkedIn logos just because it will give that business the appearance that it is keeping up with the times.
In the majority of cases it would seem there has been no thought as to what device will scan the code and what the website the QR code links to looks like on a mobile device. One would think that the people setting the QR codes up would have a bit more nous on their use, obviously not.
Has anyone else used QR codes and have similar thoughts to mine?