Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.



520 posts

Ultimate Geek
+1 received by user: 15

Subscriber

Topic # 111464 4-Nov-2012 12:48 Send private message

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10845038

DB Breweries has been slammed for abusing Kim Dotcom's wife on a Tui billboard. Seventeen billboards around the country say "She clearly married Dotcom for his body. Yeah right".
.....

Tui marketing manager Jarrod Bear said the billboards were an irreverent spin on topical issues that would appeal to "everyday Kiwis".


For me this crosses the line from humour into humiliation.  Frankly I'm absolutely astounded how DB can think this is ok.

Thoughts?



View this topic in a long page with up to 500 replies per page Create new topic
 1 | 2 | 3
334 posts

Ultimate Geek
+1 received by user: 55


  Reply # 711713 4-Nov-2012 12:58 Send private message

tigercorp: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10845038

DB Breweries has been slammed for abusing Kim Dotcom's wife on a Tui billboard. Seventeen billboards around the country say "She clearly married Dotcom for his body. Yeah right".
.....

Tui marketing manager Jarrod Bear said the billboards were an irreverent spin on topical issues that would appeal to "everyday Kiwis".


For me this crosses the line from humour into humiliation.  Frankly I'm absolutely astounded how DB can think this is ok.

Thoughts?




I agree with you completely. They manage to disrespect Mr Dotcom for his physical appearance and also hint that his wife is a gold digger.

It's not funny it is nasty and I think that whoever thought it up is showing that they are far from understanding what would appeal to everyday kiwis.

Have plan, send $NZD50m
3454 posts

Uber Geek
+1 received by user: 70

Subscriber

  Reply # 711718 4-Nov-2012 13:14 Send private message

jpoc: It's not funny it is nasty


This.

I could think of lots of rude things to say about Kim.  I think he's put him self out there to be a target in so many different ways.

However I draw the line at attacking his wife.

I can personally relate.  I post in the public space, some times I say stuff that is moronic, I fully accept that.  But I'd be pissed if people came at my wife and son in this way.




Promote New Zealand - Get yourself a .kiwi.nz domain name!!!

Check out mine - i.am.a.can.do.kiwi.nz - [email protected]


804 posts

Ultimate Geek

Trusted

  Reply # 711721 4-Nov-2012 13:22 Send private message

Guess I'm not an everyday kiwi then. Although I don't buy any DB products so it's no surprise to me.

1148 posts

Uber Geek
+1 received by user: 58

Subscriber

  Reply # 711728 4-Nov-2012 13:41 Send private message

Agree that it's just not on. You see some edgy ads from Hell Pizza and 42 South in the past but this beyond the bounds. DB should know better.

2945 posts

Uber Geek
+1 received by user: 158

Trusted
Subscriber

  Reply # 711737 4-Nov-2012 14:04 Send private message

I Lol'd.....





1585 posts

Uber Geek
+1 received by user: 136


  Reply # 711749 4-Nov-2012 14:22 Send private message

must admit, the first time i saw his wife i thought the same thing, much the same when i see the woman dating Hugh Hefner.

1235 posts

Uber Geek
+1 received by user: 68


  Reply # 711787 4-Nov-2012 15:23

tigercorp: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10845038

DB Breweries has been slammed for abusing Kim Dotcom's wife on a Tui billboard. Seventeen billboards around the country say "She clearly married Dotcom for his body. Yeah right".
.....

Tui marketing manager Jarrod Bear said the billboards were an irreverent spin on topical issues that would appeal to "everyday Kiwis".


For me this crosses the line from humour into humiliation.  Frankly I'm absolutely astounded how DB can think this is ok.

Thoughts?



+1 - Its just rude/personally abusive. Not clever at all.





-----------------------------------------------------------------------------------------------
Nothing is impossible for the man who doesn't have to do it it himself - A. H. Weiler

6865 posts

Uber Geek
+1 received by user: 320


  Reply # 711803 4-Nov-2012 15:59 Send private message

robjg63:
tigercorp: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10845038

DB Breweries has been slammed for abusing Kim Dotcom's wife on a Tui billboard. Seventeen billboards around the country say "She clearly married Dotcom for his body. Yeah right".
.....

Tui marketing manager Jarrod Bear said the billboards were an irreverent spin on topical issues that would appeal to "everyday Kiwis".


For me this crosses the line from humour into humiliation.  Frankly I'm absolutely astounded how DB can think this is ok.

Thoughts?



+1 - Its just rude/personally abusive. Not clever at all.



These sorts of 'shock' advertising campaigns are becoming more an more common. It is essentially done to get free media coverage of the brand, as it gets media coverage for being on teh edge. I hope this one backfires on them, as I think it is similar to high school bullying. What is it teaching the kids when large companies come out with these sorts of campaigns.

2439 posts

Uber Geek
+1 received by user: 218

Trusted
Subscriber

  Reply # 711808 4-Nov-2012 16:07 Send private message

I see that one person has made a complaint to the ASA. I would say they'll put a stop to this ad quick smart, since it definitely falls afoul of principle 2 (if not principle 1) of the Code for People in Advertising.

Really bad form, and frankly DB should be firing someone for it. Picking on events, governments, sports teams, whatever - but targeting an individual for ridicule is frankly offensive.

645 posts

Ultimate Geek
+1 received by user: 6

Trusted

  Reply # 711811 4-Nov-2012 16:17 Send private message

They probably think they can write the fine off due to the increased "benefit" from the publicity. From an advertising point of view it's golden, from a moral point of view it is despicable and I hope they have to publicly apologise as well as get fined.




Homebuilt High Performance Desktop - Windows 8 Professional (x64)
HTC 8S: Windows Phone 8
Nexus 7 - Android 4.2.2
EVE Online: Crucias Soulrender
PSN: CruciasNZ
Steam: Lienhart2005

2439 posts

Uber Geek
+1 received by user: 218

Trusted
Subscriber

  Reply # 711812 4-Nov-2012 16:18 Send private message

CruciasNZ: They probably think they can write the fine off due to the increased "benefit" from the publicity. From an advertising point of view it's golden, from a moral point of view it is despicable and I hope they have to publicly apologise as well as get fined.


The ASA has no power to levy fines.  The worst that can happen is DB will be ordered to cease the ad and not run it again.

Now if Mona sued DB for slander... that'd be a different story.

2146 posts

Uber Geek
+1 received by user: 163

Trusted
Subscriber

  Reply # 711830 4-Nov-2012 16:56 One person supports this post Send private message

Made me laugh too - but i think the woman (Mona) has been through enough.

In some african countries, larger people are a prefered over skinny people, because in times of
famine or drought, they have an increased chance of survival.




Ray Taylor
www.ruralkiwi.com

There is no place like localhost
For my general guide to extending your wireless network Click Here




6865 posts

Uber Geek
+1 received by user: 320


  Reply # 711835 4-Nov-2012 17:10 Send private message

CruciasNZ: They probably think they can write the fine off due to the increased "benefit" from the publicity. From an advertising point of view it's golden, from a moral point of view it is despicable and I hope they have to publicly apologise as well as get fined.


They should make the fines a lot larger for larger companies.

2439 posts

Uber Geek
+1 received by user: 218

Trusted
Subscriber

  Reply # 711983 5-Nov-2012 00:17 Send private message

mattwnz: They should make the fines a lot larger for larger companies.


Again, there are no fines.  Advertising is a "self-regulated" industry.  The only penalties are a slap on the wrist and an order not to do it again.

2945 posts

Uber Geek
+1 received by user: 158

Trusted
Subscriber

  Reply # 711984 5-Nov-2012 00:36 Send private message

I don't think that these types of advertisements should be censored. Risk of defamation is the usual way to discourage this type of advertisement.

While there seem to be screw ups in the government operation against him, he is some kind of saint in people's eyes now? People seem to forget the underlying reason for him getting in trouble.....





 1 | 2 | 3
View this topic in a long page with up to 500 replies per page Create new topic




Twitter »
Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:




News »

Trending now »
Hot discussions in our forums right now:

Lightbox press event release
Created by freitasm, last reply by BigPipeNZ on 1-Aug-2014 09:50 (96 replies)
Pages... 5 6 7


New Mobile plans coming?
Created by nunasdream, last reply by Stress on 1-Aug-2014 09:45 (76 replies)
Pages... 4 5 6


Checking UHF aerial is working
Created by OnceBitten, last reply by B1GGLZ on 28-Jul-2014 21:49 (21 replies)
Pages... 2


2010 Honda Jazz, Suzuki Swift - which has higher maintenance cost?
Created by joker97, last reply by jonathan18 on 31-Jul-2014 10:47 (76 replies)
Pages... 4 5 6


2 x PS4s to give away. Geekzone members only.
Created by BigPipeNZ, last reply by bjorn on 31-Jul-2014 15:43 (72 replies)
Pages... 3 4 5


Hierarchy of a mistake: Gerry Brownlee
Created by joker97, last reply by DonGould on 29-Jul-2014 21:57 (93 replies)
Pages... 5 6 7


VF, why you lie to me?
Created by kenkeniff, last reply by TimA on 31-Jul-2014 23:52 (69 replies)
Pages... 3 4 5


"keyless" keys - questions
Created by joker97, last reply by MadEngineer on 30-Jul-2014 22:02 (35 replies)
Pages... 2 3



Geekzone Live »
Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.