A few years back I got a brother labelmaker (which were $49.95 back then - now $59.95) for 50% (coupon was 50% off one item under $50) and got $30 cashback. Net result was one labelmaker for free plus $5 cash
I got that too. Essentially they paid you $5 to take one of their label makers. The problem with them is that the tape for them is so expensive, and don't think that cheap refills exist for them. It is a bit like inkjets, they basically give away the printer, to hook you on the ink.