To me this is a worrying trend. Instead of saying 2,000 texts per month or 8 gigabytes providers are now saying "unlimited" with a "fair usage policy". This ends out being what they deem fair, in another words, the allowance is completely up to them.
I have seen this trend very heavily in the web hosting industry. If you look at hosts in the US a lot of them state unlimited bandwidth, space, databases, domains etc. On the face of it they have no limits, until one day they decide to drop your hosting because you are "using too much".
To me unlimited means exactly that. If I buy a bus ticket which gives me unlimited rides in a day i don't expect to be told after 6 trips that i am effectively abusing my privilege.
In my mind companies like Telecom need to define their limits so people know exactly what they are getting into. Unlimited with a "fair usage policy" is not unlimited.
What does everyone think?