He says "The higher price on game-day is because I have to put on eight staff instead of two. If people think it is too high I can't make them buy it. They can go somewhere else."
Surely the reason you have to put 8 staff on is because you will be MUCH BUSIER. Presumably this brings in much more revenue, without having to being opportunistic with your pricing. I hope your business severly drops off after this bad publicity!
This also reminds me what my friend told me. He is concierge at a premium Auckland hotel, they hiked their prices so high, that they have many many empty rooms, and now cant fill them. Serves them right, I say.
End of Rant.