I believe the Pay Per View service is just that not advertised as a New Release section it is the Distribution companies that decide what can and can't be added into the subscription model for unlimited streaming.
I would love more content, I would like apps and better resolution, I would like to win Lotto but I don't control these things will I still keep paying my $$$ yes sure why not.
People are going on about there's no way they would drop Sky for this and others are saying they will. It's not supposed to be a Sky replacement it's not advertised as this in any way. If people don't want to pay $10 per month or more when it changes to $16.95 no one's forcing you to do so. Just like no one forces you to pay Sky $45ish per month for pointless stuff your not likely to watch then another $8 - $20ish on top of that $45ish to watch anything that's worthwhile.
Choice is yours people you either choose to or not. I commend Quickflix for coming into a marketplace like ours where Sky is the dominant pay tv option with huge in home saturation.
The way I see it it's onward and upwards and things can only get better for which I am sure they will.