Steam is designed to give quality of service first a foremost. not to act as a big dump so you can suck down data ss fast as possible from one source when you feel like it.
If that was the case then you would still moan all day due to the fact that you were getting slow speeds from the Orcon steam server as every single person in NZ would be on Orcons 10 gig link to that steam server and 10 gig into say 250k gamers does not work.
Also Orcon can;t control what content it gets, it is also done via steam so ya know valve can distribute everything evenly and provide Quality of Service and great Customer Service to all its users.
If Orcon could choose what content then they would choose the popular games and thus all the titles in the steam sale would not be there and thus you would be whining WAH WAH WAH ORCON HATES ME DOES NOT HAVE CONTENT BUY MORE DISK I HATE YOU.So once again in the interest in customer service Steam once again goes HEY GUY YOU WANNA PLAY GAMES HERE IS WHERE YOU CAN GET IT FASTER! I AM A GOOD GUY NOW GO PLAY GAMES thus you end up happy and not whining. Until you see the data bill.
Then you reseal you could have gone to the shop and got the game for the same price as online when you take into account the excess data. In closing GO for a walk to your gameshop, and stop whining.
Steam is not a right, neither is data,
I leave you with the following