richms: Because it shows a lack of thought with branding.
Its like that ad with the name of bridges etc.
Sky dont brand their sports channels with the number they are on, tv3 should rebrand to mediaworks 1 (and 2 for what was C4) if they cant think of anything better, since they are their first 2 channels.
Yeah... should have called TV3 "Channel 5.1" instead... Maybe my remote should have names instead of numbers.
Can just imagine the morning around the water cooler now:
D'ya see that fairgo on "one" last night.
Yeah, nah, was watching "one" instead...
What... Sky "one"?
Nah, Ironbridge mediaworks canwest "one" HD 5.1
Oh, thought ya meant Sky sport "one" or Movies "one" or the other "one"
Nah, the "one" that was "three" but now's called "Jeremy" but is on button 7.
Oh yeah... much easier... or not?