Satch:webup:P1n3apqlExpr3ss: Kinda silly how they claim it's the world's thinnest phone when Oppo has announced something 6.65 mm thin in the past. I find the language they use to be very tedious as well... "we know you're going to love it" "we think it's fantastic" and so on. Pity there wasn't a live stream (afaik)
As a person with a certain amount of expertise in psychology the Apple marketing technique is rather laughable.
Their whole angle is still clutching to the trendy,funky but 'so cash' image.
Their language at launches is all the same style and hype heavy almost indoctrination like.
Apple are smart, they have the money to employ the best of the marketing minds available but that will only get them so far.
How they succeed is more to do with their fanbase than their actual product.
My own sister is an Apple junkie, has 5+ different devices.
She glosses over or ignores their products shortcomings and almost nothing penetrates the façade of 'Apple is amazing'.
Android is starting to trump Apple in almost every area of the smartphone but even if the Galaxy S4 will have the ability to teleport you to any place you wish to go millions of Apple fans wont budge (or see the light).
Why do you care so much about this??
Is social commentary no longer permitted in the Stalag?