NonprayingMantis:

How can something whaich hasn't even launched yet have 'loyal' followers? 

freitasm: Facebook!

freitasm: Facebook!

mattwnz:

freitasm: Facebook!

A couple of thousand facebook followers is tiny though for something that has had quite a lot of publicity, and only 600 twitter followers.

mattwnz:

freitasm: Facebook!

A couple of thousand facebook followers is tiny though for something that has had quite a lot of publicity, and only 600 twitter followers.

freitasm: Most people in the industry believe people "like" pages and "follow" brands either to use as a way to complain/get support or to enter competitions...

foamfollower: Sky Television chief John Fellet, says the delay in launching the discount service Igloo is "aggravating" him
http://www.stuff.co.nz/business/industries/7835964/Much-delayed-Igloo-an-unhappy-place-for-Sky
He's not the only one!

kiwidude83: just kill off Igloo already
it was a failure once they released prices for sports - $15-20 a game? gotta be kidding me - thats $60 a month for All Blacks or $100+ for Super Rugby - so be cheaper to get Sky

and Igloo did not provide recording capabilities so thats a fail

NonprayingMantis:

MikeAqua: I would buy an ABs game for $15 if they were playing decent opposition (Aussie, SA, Argies). Probably only 6 - 10 games per year. Every time we go to the pub to watch the ABs it costs us at least $60. With PPV $40 buys the game and beer/chips for two. Therefore $20 saved per game, so 10 games pay for the $199 box.

To me live televised sport is comparable to going to see a movie. You are seeing something new/current. Movies cost $15 per viewer. PPV ABs $15 per household, so probably not bad value on that comparison.

SD sport might put me off. But then maybe I am currently watching SD sport at the pub anyway?

well if you are currently paying $60 per game for 10 games a year ($600 per year) then you might as well buy Sky basic for 12 months and Sky sports for the 2 months the tri-nations (quad-nations?) is on and it will cost you about the same AND you get access to all the other sports during that time and Sky basic for the rest of the year.

And that's assunming you only have an interest in watching 6-10 ABs games.  If you want to watch your super rugby team or ITM cup team, or thebreakers, or the black caps, or anything else then your economics quickly become bad.

Let's say you want to watch your super rugby team as well as all the ABs games.
Super teams play around 12-15 games and the ABs play about 15 in non-world cup years.
so say 30 games a year at $25 a pop  (I doubt rugby is going to be $15) comes to $750.  might as well buy Sky with Sky sports for that as it won't cost much more and you get ALL sports and Sky Basic.