I wish that policy was introduced for empty retail buildings around NZ towns. eg if it doesn't get used, it reverts back to residential.
Getting rather off-topic here but living in an ex-retail shop in a dodgy part of town which gets tagged every night doesn't appeal to me ... however, each to their own I guess!
Back on topic regarding Igloo, I cannot fathom why Sky think that a $20 saving per month will entice people to sign up for this crippled service. People seem to fall into either of two camps:
1) Freeview only, either due to lack of cash, or because they hate Sky.
2) Happy to pay Sky a fee starting at $46 per month and working upwards from there depending on what channels they want.
$46 per month is less than what it costs for a landline these days, and way less than what you pay for power each month, so I think it represents reasonable value, especially while the Olympics were on.