I think this product def has a market (and they do have to do something otherwise they loose their frequencies and aren't compensated for them).  But do agree about the PVR issue, I know I'd never go back to live TV!  But thinking briefly about this, I can't see a reason they can't bring out a more expensive box later on, with PVR functions, doesn't need to affect the usage costs, just a more expensive box, without ability to copy the content off.

What I haven't seen anywhere is the answer to the big question:  Where will this service actually be broadcast!?  The main Freeview sites?  All Freeview sites??  More than that???

Also how many Muxes will they/can they use?  Interesting point about Maori and Prime Muxes can't be used until those Analog broadcasts are switched off.  So currently 3 muxes available (the closed down Movies, Sport & Box frequencies).  4 channels on each, so they could go up to about 20.  Or more if they get use of the Trackside one!?

And does anyone know the answer to whether movies and TV series will be streaming over DVB-IP or over the Internet connection?