amanzi:

freitasm: What kind of "moral grounds" does he have to justify replacing the ads showing on my web pages with his own, depriving myself and my family of my income?

He's not sticking it to the big man only, he's crippling the revenue people make for a living, you know?

From what I've read he won't be replacing any ads on any websites - only search pages from the major players (Google, Yahoo, etc), and possibly only search pages that contain links to piracy sites. So you can make up your own mind about "moral grounds" but at least he won't be taking anything from sites like Geekzone that rely on the advertising revenue. I can't remember where I read this - I think it was either on Ars or Wired.