Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

View this topic in a long page with up to 500 replies per page Create new topic
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
Awesome
3988 posts

Uber Geek
+1 received by user: 569

Trusted
Subscriber

  Reply # 698513 9-Oct-2012 15:50 Send private message

keewee01: I hadn't realised that they've tried. When was that?


They first had a go back in 2001. Back when the market was still very much up for grabs.




Twitter: ajobbins

BDFL
49896 posts

Uber Geek
+1 received by user: 4615

Administrator
Trusted
Geekzone
Subscriber

  Reply # 698514 9-Oct-2012 15:51 Send private message

mattwnz:
magu: I look at it this way: are fees high? Maybe. But I can't get my items viewed by as many people anywhere else.


That is why facebook has a huge advantage. eg on everyones page they have a sidebar with trading options, and auctions, products that maybe relevant to them.


You folks overestimate Facebook presence amongst users over a certain age...








3bit.com
5885 posts

Uber Geek
+1 received by user: 193

Moderator
Trusted
Subscriber

Reply # 698517 9-Oct-2012 15:53 Send private message

reven: ... but its more than just the programming.


Something I feel these newcomers have failed to grasp.




1152 posts

Uber Geek
+1 received by user: 65


  Reply # 698518 9-Oct-2012 15:53 Send private message

@ ajobbins

If it was easy then everybody would do it. Laughing

I think the 'sweet spot' between how much money you would have to spend vs how much money you would make is very small. 

I think Wheedle proved that combining a service which doesn't work with a 'it's like TradeMe but cheaper' line is most definitely NOT the way forward.  




Didn't anybody tell you I was a hacker?



3bit.com
5885 posts

Uber Geek
+1 received by user: 193

Moderator
Trusted
Subscriber

  Reply # 698524 9-Oct-2012 16:00 Send private message

crackrdbycracku: I think Wheedle proved that combining a service which doesn't work with a 'it's like TradeMe but cheaper' line is most definitely NOT the way forward.  


Add to this the sheer technical incompetence of their programming/platform staff.




Awesome
3988 posts

Uber Geek
+1 received by user: 569

Trusted
Subscriber

  Reply # 698526 9-Oct-2012 16:02 Send private message

reven: what i would consider
1. 10 free listings a month for regular users, if you just want to sell the odd thing or two, you shouldnt be charged


Think of the long tail. Trade Me probably make 20-30% of their profit from the big sellers, and the rest from the hunderds of thousands of people only selling a few things at a time.

2. advanced search, searching on trademe is a pita at times, sella is way worse


To do this well you really need to start using attributes, and with the many categories it can become very hard to do. Agree this could be done better tho.

3. some really high profile auctions, oodles of them, you need to get people going there, you will spend lots of money but you have to get people going to your site and signing up (login with facebook is a good idea)


You need a critical mass for this to work. Trying to get big names to run high profile auctions will only happen if you have the punters there.

4. iphone/android/wp app


TM have mobile apps. It's kind of a have to have nowadays, rather than a bonus.

5. emails with suggested auctions you might like (has to be done well, but hopefully keep people coming back), eg if you loose an auction, send an email with similar auctions (handy for games etc)


Trade Me have this (The Buzzy Bee) on the site - people don't like lots of emails.

6. nz owned and operated is good


Does anyone really care that much? Selling to Fairfax didn't seem to do any harm to Trade Me.

7. provide pay by credit card for free (trademe charge you for this)


Who will may the merchant fees then? Trade Me simply pass on the charges that they wear from their bank for processing a card.

8. use paypal as an option


Problem with this is they don't control it. It works for eBay because they are linked. If you have a dispute, you can take it up with PayPal and they can work with eBay. I suspect they would have little interest in working with someone like Trade me.

9. give away random prizes at first for those who list items to sell.


Everyone does this.

i hate trademe, their fees are crazy, the 0900 support number is crazy, they make crap loads of money and arent kept in line. selling a laptop on trademe costs about $100 in success fees.


The 0900 support number is a good idea. If they went with a local number, or a toll free number they would probably have to increase the size of their call centre 10 fold. At least. Seriously.

im a developer and could fairly easily make a trademe like site, but it wouldnt succeed because i dont have the money to back it. you need a lot of money. saying "hey this is easy, i can do this in a week" is all well and good, but its more than just the programming.


If you had seen the inner working of Trade Me you wouldn't say that. It's not just a pretty web interface, the back end systems behind it are huge and complex. The web UI you interact with is just the tip of the iceberg.




Twitter: ajobbins

1770 posts

Uber Geek
+1 received by user: 68


  Reply # 698539 9-Oct-2012 16:09 One person supports this post Send private message

I'd start-up my TM uncompetitive site (if I were going to) in a niche market.
Focus hard on getting momentum within that niche before expanding.

And the niche has to include a way to access the target market, and Facebook is that way.

A small targeted player will be far more agile in meeting the changing client needs than an incumbent

And then do a Sam Morgan and flick it when it's got some critical mass (and before another player comes along....)

Phil Gale
1097 posts

Uber Geek
+1 received by user: 39

Trusted
Red Jungle
Subscriber

  Reply # 698544 9-Oct-2012 16:14 Send private message

Attempting to 'take on Trademe' is a path to failure.

I agree with oxnsox, if you can focus on a niche and gain momentum then I could see potential for success. You need a following before you can sell yourself into other/general markets.




Red Jungle: we make fantastic software

RSS  Twitter  Facebook  Skype

Awesome
3988 posts

Uber Geek
+1 received by user: 569

Trusted
Subscriber

  Reply # 698549 9-Oct-2012 16:21 Send private message

I'd hazard a guess and say there has probably been over 100 man years worth of development in the Trade Me platform to date, with years of learnings and much trial and error.

Trying to knock up a competitor site is a few weeks or months isn't realistic.




Twitter: ajobbins

gzt

4585 posts

Uber Geek
+1 received by user: 244

Subscriber

  Reply # 698553 9-Oct-2012 16:26 Send private message

nate: With the failed launches of Wheedle and ListSellTrade, and Geta on the horizon, what do you think is required to build a competitor to actually give TradeMe a run for their money?

All of them require a solid engine and platform to build on. Instead they are bogged down and will be for some time.

It is clear there is a market for a solid trading engine developed and maintained in New Zealand.

That is something I may be interested in contributing to.

nate: ... or is TradeMe just too big now to be taken on?

Sella has a respectable chunk already. This question is always asked about near monopolies. The reality is that growth can fall very fast when innovation is applied to the market or technological change overtakes a market sector.

1016 posts

Uber Geek
+1 received by user: 46


  Reply # 698555 9-Oct-2012 16:27 Send private message

What would it take? Masses of money and social networking, that's what.

The only way that a generalist trademe competitor (ignoring website implementation which we take as done [not by the same crowds who have done the recent ones though!]) is going to gain traction IMHO is:

1. Absolutely 100% free for at least a year, no questions.

2. Populate the site with boat loads of products, which they get from approaching retailers and distributors with the following offer: "we will do all the work to list your products, all we want is a list of your products in whatever form you can give them, we will put them all on our site, and keep re-listing when they are sold, it will be totally free of fees, but the price must be X% cheaper than you sell anywhere else".

3. Social networking. Yes, many like myself don't use social networks at all, but it's a force to be reckoned with, have a Facebook app that lets you show your listings on your facebook wall or whatever it is, allow using your facebook login, same for twitter "I just listed a .....", etc...

4. Massive advertising budget.





---
James Sleeman

My hobby - listing small amounts of interesting/useful hobby electronic components hardware and stuff on Trademe for cheap, all good geek stuff for the "maker" revolution ;-)

Tip for Trademe addicts: install an addon for your browser to get thumbs for all listings.

Awesome
3988 posts

Uber Geek
+1 received by user: 569

Trusted
Subscriber

  Reply # 698556 9-Oct-2012 16:30 Send private message

sleemanj: ...have a Facebook app that lets you show your listings on your facebook wall or whatever it is, allow using your facebook login, same for twitter "I just listed a .....", etc...


If any of my friends on Facebook started doing this, I would start hiding the posts or unfriend them. People hate this kind of thing clogging up their timelines (same applies to Twitter)




Twitter: ajobbins

xpd

GTA5 Nut
6354 posts

Uber Geek
+1 received by user: 316

Mod Emeritus
Trusted
Subscriber

  Reply # 698557 9-Oct-2012 16:34 Send private message

sleemanj: What would it take? Masses of money and social networking, that's what.

The only way that a generalist trademe competitor (ignoring website implementation which we take as done [not by the same crowds who have done the recent ones though!]) is going to gain traction IMHO is:

1. Absolutely 100% free for at least a year, no questions.

2. Populate the site with boat loads of products, which they get from approaching retailers and distributors with the following offer: "we will do all the work to list your products, all we want is a list of your products in whatever form you can give them, we will put them all on our site, and keep re-listing when they are sold, it will be totally free of fees, but the price must be X% cheaper than you sell anywhere else".

3. Social networking. Yes, many like myself don't use social networks at all, but it's a force to be reckoned with, have a Facebook app that lets you show your listings on your facebook wall or whatever it is, allow using your facebook login, same for twitter "I just listed a .....", etc...

4. Massive advertising budget.



5. Gamification - make it fun for users to keep coming back - even GZ has gamification now with its badges, make people feel as if theyre gaining something without spending money all the time.




XPD / @DemiseNZ / Gavin
 
Check out "Like A Storm" - Official Site

GPKC GTA5 Crew - Fun, social, NZ based

Corsair Carbide SPEC-02 / Corsair VS550 / G.SKILL Ripjaws X 8GB / ASUS 260X / ASUS H81M-E / Intel Pentium K Anniversay G3258



7309 posts

Uber Geek
+1 received by user: 407


  Reply # 698562 9-Oct-2012 16:42 Send private message

xpd: gamification


This is a biggie, as it makes something addictive and 'sticky'. That is one reason why these ancestry websites are very popular, as you are achieving and growing your family tree, and is like playing a game.

Facebook is actually very popular with the older demographic, as it is a way to share photos. With many of their children now living overseas, it is one of the best ways to see your grandchildren I have been told.

1152 posts

Uber Geek
+1 received by user: 65


  Reply # 698567 9-Oct-2012 16:49 Send private message

mattwnz:
xpd: gamification


This is a biggie, as it makes something addictive and 'sticky'. That is one reason why these ancestry websites are very popular, as you are achieving and growing your family tree, and is like playing a game.

Facebook is actually very popular with the older demographic, as it is a way to share photos. With many of their children now living overseas, it is one of the best ways to see your grandchildren I have been told.


Yeah, but the more you do this the more you stop trying to take on TradeMe, getting into a bum kicking competition with a three legged man, and the more you are trying to take on Facebook, bum kicking competition with the giant spider. 

I also think this is the wrong question. It isn't 'How do we make this site somewhere people want to spend time so we can sell advertising?' but "How do we make this site somewhere people want to sell and buy stuff so we can take a cut?". 






Didn't anybody tell you I was a hacker?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
View this topic in a long page with up to 500 replies per page Create new topic




Twitter »
Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





Trending now »

Hot discussions in our forums right now:

Another Trade Me competitor: SellShed
Created by freitasm, last reply by mattwnz on 20-Oct-2014 15:16 (22 replies)
Pages... 2


Why would Suresignal calls be worse quality than non-Suresignal calls from the same location?
Created by Geektastic, last reply by gzt on 20-Oct-2014 15:08 (37 replies)
Pages... 2 3


American legal jurisdiction in New Zealand
Created by ajobbins, last reply by gzt on 20-Oct-2014 21:03 (16 replies)
Pages... 2


Picture resizing on the forum
Created by Jase2985, last reply by freitasm on 18-Oct-2014 13:32 (13 replies)

Internet question...
Created by Geektastic, last reply by Geektastic on 17-Oct-2014 22:59 (40 replies)
Pages... 2 3


Just bought a TiVo online. No wireless adaptor. Will a standard one work? Or do I need the TiVo one ?
Created by Limerick, last reply by graemeh on 20-Oct-2014 16:03 (11 replies)

iPad Air 2 and iPad Mini 3. Gonna get one?
Created by Dingbatt, last reply by alexx on 20-Oct-2014 13:34 (45 replies)
Pages... 2 3


Why do people keep thinking National are doing a great job?
Created by sxz, last reply by BurningBeard on 20-Oct-2014 11:06 (155 replies)
Pages... 9 10 11



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.