ahmad:

jbard:

sbiddle: Those who have issues with their perceived pricing value need to take a look at the target market of the product. Skinny isn't aimed at everybody, it's a niche product aimed at a young target market.

+1

I am also confused about this though, targeting a market which is basically looking for the cheapest price possible and is often short of cash - Having $5, $10, $20 top ups when people will be spending $4, $8, $16 doesn't make any sense.

Sure if you top up $5 every week for a month then you have enough for you first week next month free but teenagers don't work like that. They would much prefer the $1 now.

Also surely the main use of a phone for a teenager is text, with skinny you can get 3000 for $16/month - sure you get some minutes and data as well but i think the majority of teenagers aren't that interested in those.

That math doesn't add up, much better off on Telecom or 2 degrees.

 

You forget that some may not have $20 in one go (yes, shock horror). The ability to top up $5 at a time is key to this pricing model.

I also did a double take at the $4/week pricing but hey it's better than $5/week isn't it? ;)