Skolink: While we are on the topic of LED bulbs sold at supermarkets - I noticed at New World that they have Philips GU10 (halogen replacement) 'MyLED' bulbs. Philips appear to have stuffed up their packaging - ratings marked are:
5W, 50W equivalent, 270 lumen.
6.5W, 35W equivalent, 380 lumen.
Unfortunately philips.co.nz doesn't have any contact details for lighting (no does it list the above bulbs). I intend to point out to Philips that a 50W halogen is typically 750 lumen.
Philips website on LED bulbs is poor. They are missing much of the information that is on the side of the light bulb box. Also their list of who stocks them are wrong or out of date. There LED bulbs are quite good, and seem to be cheaper than some of the chinese brands, but I have found the colour is a bit off with the warm white ones, and the do get quite hot.